MACAU, CHINA. DFS Group has unveiled the 15th edition of its annual Masters Series event, showcasing an extensive range of luxury watches and jewellery from world-renowned brands.
The Masters Series: Jewelry & Watches is the world’s largest business-to-consumer watch and jewellery event. It is being hosted at the Shoppes at Four Seasons in Macau until the end of February.
A glittering array of world-class jewellery & watches
This year’s Masters Series highlights over 250 stunning creations from prestigious maisons, featuring standout presentations from Cartier and Van Cleef & Arpels.
The premium showcase also includes collections from Bulgari, Chopard, Damiani, De Beers, Fabergé, Fred, Garrard, Messika, Piaget and Qeelin.
Highlights of the event include an exclusive in-store exhibition of Cartier’s viewing-only Cartier Collection, marking its debut in Macau at the Shoppes at Four Seasons.
The exhibition presents a diverse selection of classic watches, innovative designs and hgh and fine jewellery, including recently launched novelties, offering guests a rare opportunity to immerse in Cartier’s horological artistry.
Another star attraction is the refreshed Van Cleef & Arpels boutique, featuring the Perlée jewellery collection, providing a wide variety of ways to express individual style.
The store also spotlights the Poetic Complications timepieces, demonstrating the brand’s watchmaking mastery where fine materials and traditional craftsmanship create elegant narratives. The boutique’s design enhances the appeal of these remarkable pieces.
To elevate the experience, the Masters Series includes a multi-brand pop-up zone, showcasing a curated collection of ten prestigious brands. Valued at over MOP100 million (US$12.3 million), this exclusive selection brings together some of the finest assortments of jewellery and watches available.
DFS Group SVP of Merchandising, Watches & Jewelry Charles-Henry Chenard saud: “The carefully curated assortment of prestigious brands showcased at the Masters Series reflects DFS’s established leadership in the luxury retail sector and its ability to forge strong and continuing partnerships with the world’s most-coveted maisons.”
Luxury beyond the surface
DFS emphasised that “true luxury goes beyond acquisition”, focusing on the artistry and craftsmanship behind each piece.
This philosophy is reflected in this year’s Masters Series, which offers exclusive VIP experiences. The retailer encourages attendees to connect with brand ambassadors at the Cartier cocktail reception and VIP dinner, or join the Van Cleef & Arpels VIP luncheon.
These events offer a chance for closer engagement with world-renowned jewellers, enhancing appreciation for their craft.
Sands China Senior Vice President of Retail Timothy Jones said: “We are delighted to collaborate with DFS on the Masters Series, creating an unparalleled luxury experience for our discerning guests.
“The exquisite ambiance and curated selection of prestigious brands, showcased within these exceptional settings, are a testament to our shared commitment to offering exclusive meaningful experiences. We look forward to continuing this successful collaboration.”
Guests at the Masters Series: Jewelry & Watches can receive personalised assistance from expert shoppers, either virtually via the website or in-store, to help them find the perfect statement piece.
To further elevate their luxury shopping experience, guests can also join DFS Circle, the exclusive loyalty programme, offering access to tailored services and high-spending rewards designed to enhance their experience. ✈
