CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for January covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for spirits & wine.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Spirits & Wine Brand Searches January 2026
1. Kweichow Moutai Feitian 53%
2. The Macallan Colour Collection 12 Years Old 40%
3. Martell Cordon Bleu Cognac 40%
4. Penfolds BIN 407 14.5%
5. The Dalmore The Trio 40%
6. Hennessy V.S.O.P 40%
7. The Macallan Colour Collection 15 Years Old 43%
8. Penfolds Bin 389 Cabernet Shiraz 2014
9. The Macallan Colour Collection 18 Years Old 43%
10. Martell XO 40%
11. Suntory Yamazaki 12 years old 43%
12. Hennessy XO 40%
13. Suntory Hibiki 21 Years Old 43%
14. The Dalmore 12 Years Old 40%
15. Royal Salute 21 Years Old, The Chinese New Year Special Edition
16. Rémy Martin XO Excellence 40%
17. Macallan Quest 40%
18. Johnnie Walker Double Black Label Blended Scotch Whisky 40%
19. Moet & Chandon Brut Imperial Champagne 12%
20. The Macallan Sherry Oak 12 years old 40%
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches January 2026
1. YSL Le Cushion Encre de Peau Foundation #B20
2. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
3. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
4. Nars Light Reflecting Pressed Setting Powder #Crystal
5. Clinique Cheek Pop #08 Melon POP
6. Tom Ford Eye Color Quad #04
7. Chanel Les Beiges Eyeshadow Palette #light
8. Albion Elegance La Poudre Haute Nuance #01
9. Giorgio Armani Lip Maestro #405
10. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
11. Dior Addict Hydrating shine lipstick #740 Saddle
12. Chanel Ultra Le Teint Fluide Foundation #BD01
13. Chanel Rouge Allure INK Matte Lip Liquid Color #804
14. Dior Addict Lip Glow Balm #001
15. YSL Rouge Volupté Shine #46
16. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
17. YSL All Hours Glow Foundation #LC2
18. Shu Uemura Unlimited Breathable Lasting Foundation #584
19. Tom Ford Ultra-Shine Lip Color #03 Nubile
20. Estée Lauder Double Wear Stay-in-Place Makeup #17
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches January 2026
1. Helena Rubinstein Replasty Age Recovery Night Cream
2. La Mer The Treatment Lotion 150ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. Clé de Peau Beauté Correcting Cream Veil
5. La Mer Crème de la Mer
6. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
7. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
8. SK-II Pitera™ Deluxe Set (Facial Treatment Essence+Clear Lotion)
9. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
10. SK-II Facial Treatment Essence
11. Lancôme Advanced Genifique Youth Activating Concentrate Duo
12. Helena Rubinstein Re-Plasty Age Recovery Day and Night Set
13. La Mer The Renewal Oil
14. La Mer The Eye Concentrate
15. Guerlain Abeille Royale Adavanced Youth Watery Oil
16. Estée Lauder Micro Essence Treatment Lotion With Bio-Ferment
17. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
18. SK-II GenOptics InfinitAura Serum Duo
19. Lancôme Absolue Soft Cream Moisturizer
20. La Prairie Skin Caviar Liquid Lift
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches January 2026
1. Chanel Coco Mademoiselle edp
2. Byredo Rose of No Man’s Land edp
3. Tom Ford Oud Wood edp
4. Le Labo Santal 33 edp
5. Chanel Gabrielle edp
6. Chanel 1957 les exclusifs de chanel edp
7. Chanel Bleu De Chanel Parfum
8. Chanel Gabrielle Essence
9. Chanel Bleu de Chanel edp
10. Giorgio Armani Prive The Yulong edt
11. Chanel Coco Mademoiselle edp Intense
12. Jo Malone London Wood Sage & Sea Salt Cologne
13. Dior Sauvage edt
14. Penhaligon’s The Coveted Duchess Rose edp
15. Loewe Aire Sutileza edt
16. Chanel Chance Eau Tendre edt
17. Le Labo Bergamote 22 edp
18. Jo Malone London Wild Bluebell Cologne
19. Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum
20. Creed Silver Mountain Water edp
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches January 2026
1. Ferrero Rocher Box 375g
2. Ferrero Rocher Box 600g
3. Godiva Tower Napolitains Medium 450g
4. Toblerone Dark with honey & almond nougat 360g
5. Lindt Gold White Bar Stracciatella 300g
6. Hershey’s Kisses Cookie and Cream 200g
7. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
8. Cadbury Dairy Milk Fruit & Nut Tablet 300g
9. Toblerone Tiny Crunchy Almonds Bag 272g
10. Lindt Silver Dark Bar 300g
11. Godiva Milk Chocolate Pearls 43g
12. Ferrero Rocher Collection 24pcs 269g
13. Lindt Excellence 70% 100g
14. Lindt Napolitains Milk Bag 114g
15. Kinder Bueno 344g
16. Lindt Lindor Bag Filled Milk Chocolates 100g
17. Toblerone Swiss Milk Chocolate with Honey & Almond Noucat 100g
18. Toblerone Tiny Milk Bag 272g
19. Godiva Grand Coeur Iconique
20. Venchi Mini book metal tin with assorted Chocolate 119g
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches January 2026
1. Cartier Ballon Bleu de Cartier watch 28mm, quartz movement, steel
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, green
3. Rolex Oyster Perpetual GMT-Mater II in Oystersteel, 40mm, black dial, Jubilee bracelet, red and blue Cerachrom bezel
4. Rolex Oyster Pertetual Lady-datejust, 28mm, Oystersteel and Everose gold, olive green diamond-set dial, Jubilee bracelet, five-piece links
5. Cartier Tank Solo watch, Small model, steel, leather, black calfskin strap
6. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, pink diamond-set dial, oyster bracelet
7. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
8. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds
9. Jaeger-LeCoultre Reverso One, Duetto, stainless steel
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm, rose gold, ivory dial, brown alligator leather strap
11. Cartier Tank Louis Cartier watch, Small model, quartz movement, 18K yellow gold, brown alligator leather strap
12. Cartier Ballon Bleu de Cartier watch 33mm, steel, pink
13. Rolex, Lade-Datejust, Oyster, 28mm, Oystersteel and Everose gold, mother-of-pearl dial
14. Omega De Ville Prestige, 36.8mm, self winding, steel on steel, silver dial, date window at 3 o’clock
15. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial, Jubilee bracelet
16. IWC Portugieser Chronograph, 40.9mm, stainless steel case, automatic, self-winding, blue alligator leather strap, 79350 Calibre, 44 hours power reserve
17. Cartier Ballon Bleu de Cartier watch, 33mm, automatic movement, steel, 11 diamonds at 1-11 o’clock
18. Rolex Oyster Perpetual GMT-Master II in Oystersteel, 40mm, black dial, Jubilee bracelet, blue and black Cerachrom bezel
19. Longines La Grande Classique De Longines, 24mm, quartz movement
20. Rolex Oyster Perpetual Datejust, 31mm, Ostersteel and white gold, mint green dial, Jubilee bracelet
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches January 2026
1. Louis Vuitton CarryAll PM
2. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
3. Louis Vuitton All In BB, Monogram
4. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
5. Chanel 25 Small Handbag, Black, Grained calfskin & gold-tone metal, 26 x 14 x 30cm
6. Chanel 22 Small Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 37 x 7 x 35cm
7. Louis Vuitton Diane satchel, Monogram canvas, 24 x 9 x 15cm
8. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
9. Louis Vuitton Boulogne PM, Monogram, 26 × 9.5 × 16cm
10. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10cm
11. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
12. Chanel Small Hobo Bag, Black, Shiny lambskin & gold-tone metal, 19.5 x 8.5 x 22.5cm
13. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
14. Louis Vuitton Speedy Bandoulière 25, Monogram Canvas, 25 x 15 x 19cm
15. Louis Vuitton Nano Boulogne, Monogram, 19 × 8 × 13cm
16. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-colour hardware
17. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
18. Louis Vuitton CarryAll BB, Monogram, 26 x 10 x 17cm
19. Chanel 25 Medium Handbag, Grained Calfskin & Gold-Tone Metal, Black, 30 x 15 x 40cm
20. Louis Vuitton CarryAll MM
At a glance
- January 2026 shows month-on-month position movements from the December 2025 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches January 2026
1. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow gold, carnelian
2. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
3. Bvlgari Divas’ Dream Necklace, 18k rose gold, mother-of-pearl, one diamond
4. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18K rose gold, carnelian
5. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose gold, carnelian
6. Cartier Love wedding band, rose gold
7. Cartier, Love necklace, 2 diamonds, yellow gold
8. Cartier Love bracelet, rose gold
9. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K white gold
10. Cartier d’Amour pendant necklace, diamond, large model, 18K yellow gold
11. Bvlgari Divas’ Dream Necklace, 18k rose gold pendant, mother-of-pearl, diamond, paved diamonds
12. Cartier Love bracelet, 4 diamonds, rose gold
13. Bvlgari B.zero1 Necklace, rose gold
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated 18K white gold, Chalcedony
15. Van Cleef & Arpels Vintage Alhambra pendant, guilloché rhodium plated 18K white gold
16. Van Cleef & Arpels Sweet Alhambra bracelet, 18k rose gold, carnelian
17. Cartier Love 18ct pink-gold necklace
18. Van Cleef & Arpels, Sweet Alhambra pendant yellow gold, Mother-of-pearl
19. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold, Onyx
20. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
