INTERNATIONAL. Estée Lauder has unveiled its limited-edition makeup collection in collaboration with Ladurée, now available at select travel retail locations across Europe, the Middle East and Asia Pacific.
Inspired by Ladurée’s scents, hues and textures, the range features packaging that echoes the patisserie’s signature treats, delivering a visually striking and sensorial beauty line for travellers.
Designed for gifting, the collection includes a tea box-inspired lip oil trio and lipsticks in detailed, confection-themed packaging.
Another standout in the range is the satin eyeshadow palette, housed in Ladurée’s signature green packaging with Parisian-inspired details that capture the springtime aesthetic.
The launch was highlighted by pop-up activations across travel retail, including a key installation at London Heathrow with Avolta, complete with product testing, customised gifts and exclusive promotions.
Through its partnership with Dubai Duty Free, Estée Lauder transformed store counters to showcase the collaboration’s concept and create a standout experience for travellers at Dubai Airport.
The activation at DFS’s Hysan Place and Canton Road locations in Hong Kong combined interactive elements such as mirror painting and tote bag customisation with live makeup demonstrations.
At The Shilla Duty Free in Changi Airport, the pop-up featured a partnership with popular local KOLs, along with free foundation samples and rose tea gifts.
In Macau, DFS hosted exclusive store events, bringing together KOLs and shoppers to explore the collection through makeup demonstrations, highlighting the Ladurée Cushion and ReNutriv Set. ✈
