Moodie Davitt WeChat: Key stories from Week 21 as follower base climbs steadily : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China, with stories posted in Chinese and English.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 5,933 followers) and Moodie Davitt Report China Travel Retail Express (2,482 followers), which publishes daily.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. That means our stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Associate Director, Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express. Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang

For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

From bee to beauty: Guerlain marked the launch of its 4th Generation Abeille Royale Youth Watery Oil Serum with a buzz-worthy pop-up at cdf Sanya International Duty Free Shopping Complex, showcasing the serum’s signature trio of rare black bee honeys – beautifully echoed throughout the immersive brand experience. Click here for our WeChat story and here for our original English version.

Future-facing formula: Shiseido Travel Retail introduced the Ultimune Power Infusing Serum at cdf Sanya with an immersive multi-sensory showcase. As part of the ‘Journey to Freedom from Age’ campaign, the launch highlights the world’s first Memory T-cell serum, developed over three decades to enhance skin immunity and reduce visible signs of ageing. Click here for our WeChat story and here for our original English version.

Digital-first and experience-led: The iClick report reveals how outbound travel is transforming luxury retail in China, while Gen Z leads growth with a preference for spontaneous, independent travel to affordable regional destinations. Click here for our WeChat story and here for our original English version.

Strong start to the year: Boosted by its diversified platform and strategic execution, Avolta’s Q1 core turnover rose +8.2% year-on-year to CHF3,050 million (US$3,630 million), with organic growth at +5.3% (+6.5% excluding leap year). Click here for our WeChat story and here for our original English version.

Navigating headwinds: KOSÉ Corporation’s Q1 2025 net sales increased +1.8% year-on-year to ¥78.9 billion (US$544.4 million), despite a decline in profitability caused by structural reforms and macroeconomic headwinds, including in China and travel retail. Click here for our WeChat story and here for our original English version.

Chinese shoppers surge: The return of Chinese tourists drove an +8.4% month-on-month rise in South Korea’s March duty-free sales to KRW1.08 trillion (US$779 million), with foreign visitors up +29.2% year-on-year. Overall sales still fell -8.6% year-on-year amid fewer customers. Click here for our WeChat story and here for our original English version.

Spring shopping spectacle: China Duty Free Group launched its annual cdf Global Shopping Festival, themed ‘Blooming Together,’ featuring special events for Mother’s Day and 520 Day. The festival blends global products with Chinese culture, offering discounts on fragrances, luxury goods, watches & jewellery, fashion and daily essentials. Click here for our WeChat story and here for our original English version.

Mother’s Day made memorable: Everrich Duty Free brought immersive Mother’s Day retailtainment to Taiwan airports with its ‘Show Your Love’ campaign, featuring an interactive AI photo booth, live jazz, swing dance performances and gifts. Click here for our WeChat story and here for our original English version.

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