INDIA. New spirits brand Skull X Vodka has officially debuted in Indian travel retail through partnerships with Delhi Duty Free, Dufry Bangalore, Hyderabad Duty Free and Ospree Duty Free Mumbai.
Now available through these retailers, the vodka is crafted using what is claimed to be some of the purest water in the world, sourced from Slovakia, and undergoes five distillations with platinum filtration, resulting in a clean, ultra-smooth finish.
The vodka is presented in a sleek, tall black bottle with a bold design that combines European precision and modern aesthetics, crafted for global travellers who value both style and quality in their spirits.
The brand is represented in the regional channel by premium distributor Terrapolis Global, driving its expansion throughout the Asia Pacific market.
Skull X Founder and Director Aman Chopra said, “We believe the time is right for something bold and differentiated. From the pristine Slovakian water to our meticulous distillation and striking packaging, every detail reflects our pursuit of excellence. We’re thrilled to introduce Skull X to India’s travel retail market as the first step of a broader regional roll-out.”
Citing data from IWSR, the brand owner noted the continued growth of the premium+ vodka category, driven by demand for authenticity, craftsmanship and shelf impact – especially in travel retail.
Terrapolis Global Director – APAC Kumar Chainani added, “Skull X is more than just a premium vodka – it’s a brand with a strong visual and liquid identity. We’re excited to represent it across APAC and believe it’s poised to resonate strongly with today’s travellers.” ✈
