Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Our latest selection of images comes from Heinemann Oceania’s arrivals duty-free store at Sydney Airport’s International Terminal, visited by The Moodie Davitt Report President Dermot Davitt on landing ahead of this week’s Australian Airports Association (AAA) Retail & Commercial Forum (21-23 July).
The store is vast and busy at peak times so clear communications and promotional stop points are vital. In a sprits-dominated offer, Heinemann provides plenty of these with campaigns for Absolut vodka, Fris vodka and Johnnie Walker Black Ruby Scotch whisky.
There is no missing the ‘best price guaranteed’ slogans in bright red close to the walkway through the store, nor the discount messaging for multi-buys and even -50% off selected buys. The retailer also encourages travellers to maximise their 2.25-litre duty-free allowances across spirits & wines.
Localisation in the offer is an important element with Australian gin brands such as Four Pillars and Sydney gin labels Archie Rose and Manly also on show, alongside a prominent Penfolds range.
There is a generous range of premium red wines but we would like to have seen more of a showcase for Australia’s many great whites along the selection of well-presented international wine labels.
Broadly though, the number of SKUs across the store is as broad as you will find in an arrivals shopping experience anywhere, one that – as the lines at check-out underlined – consumers are finding varied and interesting. ✈
