Qatar Duty Free expands Hamad International Airport luxury retail offer with Vilebrequin

Qatar Duty Free has added French swimwear house Vilebrequin to the Luxury Boulevard, strengthening its curated mix of premium fashion and lifestyle brands at Hamad International Airport

QATAR. Qatar Duty Free has opened a standalone boutique for French swimwear brand Vilebrequin at Hamad International Airport. It is located in the Luxury Boulevard in the South Node towards Concourse B.

The store offers Vilebrequin’s latest menswear, womenswear and children’s collections, spanning swim shorts, ready-to-wear, accessories and classic beachwear. A highlight is the exclusive Le Mistral Limited Edition Collection – a handcrafted series of 299 individually numbered swim shorts, each finished with sterling silver drawstring tips.

(Above and below) Bamboo chandeliers, natural-toned furnishings and Vilebrequin’s signature turtle motif create an atmosphere that captures the relaxed coastal spirit of St. Tropez

The boutique combines resort-inspired design with contemporary details, inspired by the relaxed aesthetics of the French Riviera. Bamboo chandeliers, natural-toned furnishings and lush greenery set the tone, while Vilebrequin’s signature turtle motif is incorporated into the design. An open-plan layout encourages travellers to explore the full breadth of the brand’s lifestyle offer.

Commenting on the opening, Qatar Airways Group Chief Retail & Hospitality Officer Thabet Musleh said: “Vilebrequin brings with it a sense of heritage, style and playfulness, and we’re proud to make it part of our growing luxury offer at Hamad International Airport.

“At Qatar Duty Free, we’re constantly looking to refresh and elevate the experience for our passengers, and this boutique is another example of how we continue to introduce world-class names in our growing portfolio.”

(Above and below) Travellers can discover Vilebrequin’s Le Mistral Limited Edition swim shorts alongside its full menswear, womenswear and children’s lines

 

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