INTERNATIONAL. Leading drinks group Rémy Cointreau is celebrating the holiday season with a limited-edition Rémy Martin gift collection that pays tribute to the Grande Champagne and Petite Champagne regions – the regions that shape the character of its Cognac fine Champagne.
Rémy Cointreau Global Travel Retail introduced the festive editions of Rémy Martin XO and Rémy Martin VSOP in select locations in September, ahead of a wider roll-out this month.
The limited-edition Rémy Martin XO coffret features a gold-decorated decanter set within a box illustrated with flowers, fruits, leaves, insects and birds. The blend, created by Cellar Master Baptiste Loiseau, is drawn from hundreds of eaux-de-vie from Grande and Petite Champagne.
The holiday collection also includes a special edition of Rémy Martin VSOP presented in a red gift box with gold, silver and burgundy illustrations depicting fruits, spices and foliage. Rémy Martin VSOP was the first blend of eaux-de-vie from the two crus created by the House.
The global travel retail roll-out is supported by a series of high-profile activations in key locations including Hong Kong West Kowloon High Speed Rail Link Station, as well as Singapore Changi, Sydney, Dubai International, Frankfurt and Paris Charles de Gaulle airports.
In Hong Kong, the activation is presented in partnership with Avolta and Chinese travel agency Ctrip, combining digital engagement and loyalty programme outreach to drive awareness and footfall to the pop-up.
Travellers can step into a virtual reality journey that transports them to the House’s home in Cognac, with views of the Grande Champagne and Petite Champagne vineyards and insights into the craftsmanship behind Rémy Martin Cognacs.
The animation highlights the Rémy Martin Cognac collection through scent discovery and the brand’s signature XO Opulence Reveal experience, which pairs cognac with complementary flavours.
Rémy Cointreau Global Travel Retail CEO Fida Bou Chabke remarked, “This holiday season, we’re excited to once again collaborate with our valued travel retail partners to present the new limited-edition gift collection from Rémy Martin.
“This festive release embodies our deep-rooted heritage and dedication to excellence, offering travellers a meaningful way to celebrate the season and creating lasting memories with loved ones.” ✈
