NETHERLANDS. Lagardère Travel Retail and Amsterdam Airport Schiphol have expanded their partnership with the opening of a Chocolate House in Lounge 1, following the Today Duty Free concept’s debut earlier this year.
Located within the 1,500sq m Today Duty Free store – the airport’s largest retail space – the boutique caters to a high volume of passengers travelling to Europe and beyond.
The Chocolate House offers an indulgent confectionery experience, combining global brands with local flavours, and reflects Schiphol’s focus on creating retail experiences with a strong sense of place.
The shop focuses on premium chocolate and fine food, featuring a Pierre Hermé counter with hand-picked macarons and chocolates. Brands on offer include Pierre Marcolini, Neuhaus, Leonidas, Lindt, Corné Port-Royal, Godiva and a Venchi Pick & Mix.
Dutch confectionery is highlighted through Madaq, Visser Chocolate and De Bonte Koe, with a handmade chocolate windmill as the centrepiece.
The store’s staff trained in Paris with the Pierre Hermé team to learn macaron preparation. Customer service is central to the Chocolate House, with staff offering passengers a personalised retail experience.
Schiphol Group–Lagardère JV CEO Bruno Gouisset commented, “Following the successful takeover and the opening of Today Duty Free in Lounge 1, this new Chocolate House perfectly illustrates how our partnership with Amsterdam Airport Schiphol aims to deliver enhanced experiences for passengers.
“Every detail – from the handcrafted Dutch windmill to the highly trained team – has been carefully designed to offer travellers a premium, culturally inspired retail journey.”
Amsterdam Airport Schiphol Chief Commercial Officer Arthur Reijnhart added, “We want every step through Lounge 1 to surprise and inspire, with attention to both international top brands and distinctive Dutch products.
“Chocolate House is a perfect example of this and shows how, together with our partners, we invest in quality and a unique experience at Schiphol.” ✈
