UK. Avolta has partnered with Heathrow Airport to spotlight three of the UK’s leading English sparkling wine producers in a gifting campaign at the retailer’s main World Duty Free store in Terminal 5.
The leading global travel retail and F&B player has elevated its premium drinks offer by showcasing Chapel Down, Gusbourne and Nyetimber together in one activation, running from November through February 2026.
Travellers can explore the flavours of England’s top sparkling wine brands through on-site tastings.
To enhance the experience, an in-store artist is on hand every Friday to paint wooden gift tags with seasonal designs, allowing shoppers to personalise their bottles.
The collaboration showcases English Sparkling Wine and Avolta’s focus on exclusive traveller experiences, while promoting British products at the UK’s leading gateway.
Avolta Commercial Director UK Eve Fifer said: “We’re incredibly proud to be partnering with Heathrow and three of England’s most iconic sparkling wine producers on this unique activation.
“Heathrow and Avolta share the same commitment to drive the agenda in terms of supporting local British businesses and brands, and this campaign is a great example of that shared ambition in action.
“Together with Chapel Down, Gusbourne and Nyetimber, we’re delighted to shine a spotlight on the incredible quality of English sparkling wine.”
Chapel Down Sales Director Tom Hepworth-Bond added: “Interest in English sparkling wine is accelerating around the world, and Heathrow provides an exceptional platform to showcase the quality and ambition of our category.
“At Chapel Down, we are committed to shaping the future of English sparkling wine and raising global awareness of what it can offer. Global travel retail plays an increasingly important role in that journey.
“Partnering with Avolta and joining fellow producers at this key international gateway allows us to introduce travellers to English sparkling wines that stand proudly alongside the very best worldwide. It is an exciting moment for the category and we are delighted to be part of it.”
Gusbourne CEO Jonathan White commented: “We’re thrilled to bring Gusbourne’s vintage-only English sparkling to Heathrow, helping travellers discover our meticulously crafted Kentish wines.
“Fresh from a string of international award wins – including six gold medals and the coveted Chairman’s Trophy at the Champagne & Sparkling Wine World Championships – we’re proud to be flying the flag for English wine in such good company.”
Nyetimber Group Head of Sales – Global Travel Retail & Europe Karl Thögersen said: “Global travel retail is a hugely important channel for us at Nyetimber, so to be included in this activation at a peak sales moment is an exciting opportunity.
“We often find that when people try Nyetimber they come back for more, so by sampling directly to travellers we hope to bring on board new fans of our sparkling wines.”
Heathrow Retail Director Fraser Brown said: “We are delighted to celebrate English Sparkling Wine through this new campaign with Avolta.
“Heathrow has always showcased the best of Britain to a global audience, and this initiative brings together exceptional producers whose skill reflects the innovation and quality Britain is known for.
“As we strive to make every journey better, Heathrow is proud to offer passengers a taste of English luxury, especially during the festive season.” ✈
