CHINA (MACAU). Leading luxury travel retailer DFS Group, in partnership with City of Dreams Macau, presented its tenth annual Masters of Wines and Spirits exhibition at T Galleria by DFS, Macau, City of Dreams on 18 March.
The exhibition, which took place for the first time in Macau, featured an exclusive collection of more than 100 rare and fine wines, spirits and Champagnes from 65 brands and houses. It also hosted an experiential tasting gala event to mark the tenth anniversary of the retailer’s Masters series in the wines & spirits category.
Media guests were invited to an intimate welcome dinner, hosted by DFS and City of Dreams Macau, which took place at the French Bistro L’Attitude, winner of the Award of Excellence 2021 by Wine Spectator. Head Chef Safa Rodas – recognised for her skilful take on contemporary French cuisine, use of market fresh ingredients and expert techniques – curated a bespoke menu using seasonal produce tailored for the event.
Following a red carpet arrival, over 250 guests explored two floors spanning six zones, each featuring a category: Champagne, Single Malt Whisky, Armagnac/Cognac, Whiskies of the World, New World Wine and Old World Wine. Guests were able to view and taste products curated by DFS.
Surprise roving performances on the staircase invited guests to explore the upper floor for further experiences and showcases. For viewers seeking to understand more product details, or the origin, narrative or uniqueness of each lot, QR codes were placed throughout the exhibition, allowing customers to immerse themselves in the collection.
Throughout the weekend, guests were invited to dive deeper into the worlds of the participating brands by taking part in a series of Masterclasses. Celebrated brands from across the product categories such as The Macallan, Hennessy, Veuve Clicquot and more put on a variety of sensorial and experiential events, hosted either in person or virtually by Master distillers, blenders, wine makers and ambassadors.
The Masters of Wines and Spirits pop-up, which is open to the public and housed exclusively at City of Dreams Macau, offers shoppers and browsers the opportunity to delve into details about the masterpieces curated for the Masters series with detailed anecdotes and facts. In addition, The Masters Bar will be open throughout the months of March and April, bringing exclusive tastings, activations and guest bartenders exclusively to City of Dreams Macau.
DFS Group President Merchandising Christophe Marque said: “It has been a privilege for us to guide each edition of Masters of Wines and Spirits so that it evolves alongside the tastes and desires of our discerning customers. For this landmark edition, as well as curating an unparalleled array of exclusive products across the wines and spirits categories, we have also chosen to debut the event in Macau to meet the growing demand of our valued Mainland Chinese customers.”
This year’s Masters of Wines and Spirits curated collection – with most products limited editions or exclusive to DFS – is available for preview and purchase at T Galleria by DFS, Macau, City of Dreams from February to April. Over this period, special activations and product displays will be showcased across the store.