Ferrero Global Travel has partnered with Gebr. Heinemann to pre-launch the Tic Tac Lilliput Strawberry Edition, an extension to the brand’s Lilliput range.
The line is available first at selected Gebr. Heinemann stores before a wider roll-out this month.
The extension introduces new flavours — Strawberry Sweet and Strawberry Sour – alongside new packaging and eye-catching visual merchandising and point-of-sale materials.
The Lilliput range is currently Tic Tac’s best-selling line in travel retail. It features 60 mini packets in a large presentation box catering to sharing and gifting purchase occasions, the brand owner said.
The strawberry flavours were tested in two airports with Gebr. Heinemann last summer, outselling traditional Tic Tac variations in certain locations.
The new varieties have now been combined with two classic Tic Tac flavours — Mint and Orange — to create the new Tic Tac Lilliput Strawberry Edition.
The Tic Tac Strawberry Edition represents a visual refresh for the Tic Tac brand in the channel. This includes an update of the Tic Tac in line with the rest of the brand’s global offer.
The logo features a fresh green colour palette and will feature on new POS designs which mimic the curved style of Tic Tac boxes. For Tic Tac Lilliput Strawberry, the logo is reimagined in pink.
According to the company, the refresh was created to deliver newness for travellers and enhance shelf space, brand awareness and market share for Tic Tac in the channel.
“The incredible success of our trial of Tic Tac Strawberry with Gebr. Heinemann underlined the demand and desire for this newness from our travelling shoppers. As a result, I am delighted that this new range extension of Tic Tac Lilliput has debuted in Heinemann stores,” commented Ferrero Global Travel Markets General Manager Sergio Salvagno.
“Accompanied by our eye-catching brand refresh and the engaging new POS we have, this is an exciting and fresh offer for our customers and partners in the travel retail sector.” ✈
