ASIA/INTERNATIONAL. AirAsia has launched its much-anticipated new inflight e-marketplace with its first official airport partner, Plaza Bali Duty & Tax Free in Jakarta. The programme, called Ourshop, was revealed exclusively to The Moodie Davitt Report last week in an interview with AirAsia Group CEO Tony Fernandes.
Ourshop seeks to connect travellers to a range of airport, high street and local specialist retailers at competitive prices. It has been developed based on customer insights, global logistics capabilities and premium products, according to AirAsia.
The new shopping and services platform (www.ourshop.com) has been soft launched across AirAsia’s network of over 130 destinations in 26 markets. It offers cashless transactions. Multiple delivery options from airport, onboard to downtown instore collections and home delivery will be available, to be rolled out in phases.
“We want to be a part of this game changer. We are delighted to be the first airport partner and believe this will revolutionise airport shopping.” – Plaza Bali Duty & Tax Free Head of Business Improvement & Development July Fadriani
Travellers can also earn and redeem AirAsia Big loyalty points when they shop on Ourshop, which can be used to transact on all AirAsia platforms. They will also have the option to shop with BigPay [AirAsia’s e-wallet and prepaid card service], enabling shopping across currencies without forex disadvantages or credit card fees, AirAsia said.
“It is an absolute pleasure to be working with forward-thinking companies like Plaza Bali Duty & Tax Free who recognise the opportunities ahead,” said AirAsia Group CEO and AirAsia X Co-Group CEO Tony Fernandes.
“Ourshop is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence.
“AirAsia was the first airline to sell tickets online in this region. We are going back to our e-commerce roots as we know it best. We have taken a mix of models and applied it to our marketplace. Ourshop is an e-commerce site without the risks of capex and stocking.”
Plaza Bali Duty & Tax Free Head of Business Improvement & Development July Fadriani commented: “Plaza Bali Duty & Tax Free recognises the opportunity Ourshop offers in the e-commerce landscape and we want to be a part of this game changer. We are delighted to be the first airport partner and believe this will revolutionise airport shopping.”
“Ourshop is an e-commerce site without the risks of capex and stocking.” – Tony Fernandes
[‘A revolutionary shopping experience has arrived.’ Click on the arrow to view a trailer for Ourshop.]
AirAsia said that retailers using the e-marketplace would be able to access data on airline passengers, including departing and arrival destinations. The data will enable “more precise marketing and delivery of products”, it said.
AirAsia said that Ourshop would become a standalone product in the long-term and would be available to other airlines “enabling a new way of travel shopping across all geographies and travel sectors”.
