ESTONIA/NORDICS. French wine group AdVini has announced a strategic partnership with Tallink Grupp, strengthening its footprint in the cruise and ferry channel. The partnership was formally introduced during the Tallink Duty Free Fair in May.
During the fair, AdVini showcased a curated selection from its wine brands – Laroche, L’Oratoire des Papes and LYV – to Tallink’s onboard retail and hospitality teams.
It showcased hero wines such as Chablis Saint Martin, Chardonnay and Sauvignon Blanc from Laroche, red and white Châteauneuf-du-Pape from L’Oratoire des Papes and LYV Rosé.
All three brands are now listed across the full Tallink fleet. Laroche Chablis and L’Oratoire des Papes Châteauneuf-du-Pape have also been integrated into the vessels’ food & beverage offer, with listings in restaurants and bar menus. The roll-out of the full range began in June.
AdVini will support the partnership through staff training initiatives and tasting campaigns throughout the summer. Additional visibility drives and consumer activations are planned throughout 2026 across the Tallink fleet.
“Tallink represents a high-potential partner for our premium and global travel retail brands,” commented AdVini Key Account Manager Travel Retail & Middle East Ieva Olina.
“Their proven wine expertise, coupled with our established success in the Northern European markets, provides a strong foundation for mutual growth.” 🛳️
