Hennessy says ‘Have a summer drink on us’ at Hong Kong and Changi airports : Moodie Davitt Report

A bold new twist to Cognac: Hennessy brings cocktail culture to the fore with its Summer Liquid to Lips campaign, refreshing perceptions of Cognac and recruiting new customers through fresh, seasonal serves. Pictured is the Hennessy activation at Singapore Changi Airport.

ASIA PACIFIC. Moët Hennessy Travel Retail has launched the ‘Summer Liquid to Lips’ campaign to Hong Kong International (HKIA) and Singapore Changi airports with Duty Zero by cdf and Lotte Duty Free, respectively.

The Summer Liquid to Lips campaign — part of the company’s wider ‘Made for More’ platform – brings a playful, cocktail-led Hennessy experience to travellers in the region.

Further activations are planned for Incheon International Airport in South Korea and other key locations in Australia and New Zealand.

The campaign aims to engage the next-generation of spirits consumers and reshape perceptions of Cognac by showcasing Hennessy’s versatility in fresh, summer-inspired cocktail serves.

(Above and below) Summer in a glass: The Changi-exclusive Guava Plum Pop and Mango Mojito headline Hennessy’s limited-time summer serves, paired with local bites and chocolates

Centred around the tagline, “Have a summer drink on us,” the campaign combines tastings and bold seasonal décor to create memorable ‘liquid to lips’ moments and increase dwell-time in-store.

At Changi Airport in Singapore the campaign forms part of the country’s 60th birthday celebrations. Until 31 August, travellers can enjoy limited-time experiences across Hennessy shop-in-shops at Terminals 1 and 3. The pop-ups feature two signature Hennessy summer cocktails: the Mango Mojito and the Changi-exclusive Guava Plum Pop.

Travellers spending S$400 (US$310) or more at Hennessy boutiques in Changi are entered into a sure-win lucky draw, offering hotel stays, cocktail experiences and gourmet dining prizes

Vibrant fruit crate displays, bold colours and tropical motifs set the stage for the ‘Summer Liquid to Lips’ campaign at Changi Airport

The cocktails are served alongside local snacks such as kacang puteh (a Malay dish that combines nuts, lentils and crackers) and curated chocolate pairings, creating an elevated tasting experience.

To further incentivise purchase, Hennessy is running a sure-win lucky draw from 15 July to 14 August at Changi. Travellers spending S$400 (US$310) or more on Hennessy products qualify for the draw, with prizes including luxury hotel stays, cocktail experiences and fine dining rewards.

At HKIA, Hennessy has introduced its first airport ‘on-tap’ cocktail experience. A self-serve tasting cart, clad in the brand’s signature red and white colour palette, offers a Grapefruit Spritz on tap. Set against a backdrop of tropical fruit crates, the activation offers a refreshing ‘grab and go’ drinks experience for travellers during the summer season. ✈

(Above and below) Hennessy introduces its first-ever on-tap self-service cocktail concept at HKIA, serving Grapefruit Spritzes on-the-go

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