UK. The Estée Lauder Companies has partnered with Dufry and Heathrow Airport to run a multi-brand fragrance animation in Terminal 5. The animation showcased the key fragrance pillars of Tom Ford, Jo Malone London, Le Labo and Kilian Paris.
Travellers were able to discover the Tom Ford Private Blend Collection, a curated selection of artisanal scents centred around rich fragrance ingredients. The key focus was the Private Blend Soleil De Feu fragrance, which is inspired by the warm of sunlight of summer.
Jo Malone London showcased its perfumes, bath and body and home fragrances in a summer-inspired display decorated with yellow roses.
The brand also shined the light on seasonal scents and limited-edition expressions. Jo Malone London highlighted the gifting appeal of its scents with a tower of gift boxes at the front of the animation. All Jo Malone London fragrances came wrapped in the brand’s signature black and cream box, ideal for gifting.
Le Labo offers genderless perfumes and candles, with a selection of sensorial formulas for body, hair and face. The brand also offers a grooming line. Founded in 2006 in New York, Le Labo describes itself as ‘Born in Grasse, raised in New York’, offering a selection of artisanal niche fragrances inspired by slow perfumery. Each scent is labelled by hand with a message chosen by the shopper.
Kilian Paris brought its Kilian Bar pop-up concept to life at the airport. The bar was designed in the brand’s signature Art Deco aesthetic and showcased the five olfactive families of the fragrance house. These are The Fresh, The Narcotics, The Cellars, The Smokes and The Liquors. ✈
