SINGAPORE/INTERNATIONAL. Glenfiddich yesterday revealed its latest global travel retail-exclusive range, dubbed The Perpetual Collection, in association with Lotte Duty Free and Changi Airport.
To celebrate the new collection, Glenfiddich has launched an exclusive Changi 1st pop-up at Changi Airport Terminal 1 Departures (Transit). This makes Changi the first place in Asia where travellers can explore the collection. The immersive experience ranges from interacting with collective artwork and tasting the liquid to enjoying a gifting station. The Changi 1st pop-up is open from 27 September to 5 November.
As the name suggests, the collection comprises a range of whiskies in perpetual motion, drawn from vats that have never been emptied. Brand owner William Grant & Sons said , “Each successive vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip.”
Expressions in the four-strong collection (see details below) range in retail price from S$80 (US$55.70) to S$165 (US$115) at Singapore Changi Airport Lotte Duty Free shops and on iShopChangi.
This innovative technique – known from its sherry origins in Spain as the Solera Vat process – was pioneered in the whisky world by Glenfiddich. The company said this approach epitomises it philosophy of breaking category boundaries.
The Solera Vat process adds continuous layers of flavours by only ever bottling half the whisky in the vats before refilling. As such, the vats still contain the original liquid – described by Glenfiddich as a line from the past into the future.
The range includes four exclusive expressions {descriptions courtesy of Glenfiddich}
- VAT 01 (ABV 40%) – Described as an exceptionally elegant single malt, suited to every palate. Ever in motion thanks to continuous marrying in Solera VAT 1, the expression layers sweet and spicy notes for a soft and mellow taste with added depth due to its maturation in bourbon and red wine casks. A balanced and refreshingly smooth Glenfiddich. S$80/US$55.70
- VAT 02 (ABV 43%) – Mellow yet complex. Double matured in oak and Spanish sherry casks and married in Solera VAT 2, this rich single malt develops through continuous motion to deliver a deliciously smooth taste that intrigues. A bold and silky Glenfiddich. S$104/US$72.50
- VAT 03 (ABV 50.2% – non-chill filtered) – 15 Years Old. Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, VAT 03 distinctly embodies the Glenfiddich pioneering spirit. This silky-smooth full-bodied whisky harmoniously combines warm notes of spice with hints of nutty marzipan and dark sherry oak. A satisfyingly rich and sweet Glenfiddich for connoisseurs. S$110/US$76.50
- VAT 04 (ABV 47.8% – non-chill filtered) – 18 Years Old. Warming and refined. Patiently aged in Oloroso sherry and bourbon casks for 18 years, this Solera whisky is married and continuously transformed in Solera VAT 4 to deliver a deep, rich aroma of robust oak, ripe orchard fruit and baked apple. A luxuriously fruity and exceptionally rewarding Glenfiddich. S$165/US$115
The company said the range is designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, a notion brought to life across each pack, symbolising the dynamism of the Solera process.
Contemporary artwork by Berlin-based Studio A N F adorns the design, featuring generative art created by code. The end product is a special variation of six bespoke pieces of 3D artwork, offering consumers a range of distinct designs to choose from.
William Grant & Sons Regional Director, Global Travel Retail (APAC & Middle East) Quentin Job commented: “With travel restrictions finally easing and people taking to the skies once again, we’re excited to bring the Glenfiddich Perpetual Collection to Singapore Changi Airport Lotte Duty Free shops, our biggest launch in global travel retail in the last decade.
“Being at the airport marks the exciting moment when adventure starts, so we wanted to give those flying something special to celebrate this experience. Whether it’s a gift for a maverick loved one or a treat for oneself, The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”
Changi Airport Group Managing Director of Airside Concessions Teo Chew Hoon said, “We are excited about our continued partnership with Glenfiddich, a brand that values both quality and innovation, which is very much in line with what we believe in at Changi Airport. We strive to bring in impeccable products and novel experiences to surprise and delight our passengers – and we are confident that Glenfiddich’s Perpetual Collection will do just that, being a first in Asia at Singapore Changi Airport Lotte Duty Free Shops.”
Lotte Duty Free Singapore Managing Director Edward Im added, “Our long-term collaboration with Glenfiddich has been instrumental in creating unique shopping experiences for travellers. The launch of The Perpetual Collection represents the aspirations of Lotte and we are delighted to unveil this pop-up to the world.”
Note: Changi Airport Group is the host of The Trinity Forum 2022 to be held in Singapore on 1-2 November. The Gala Dinner, sponsored by Pernod Ricard Global Travel Retail, will be hosted by Changi Airport Group at the magnificent Jewel Changi Airport on 2 November. The Trinity Forum is owned by The Moodie Davitt Report and co-organised with Airports Council International (ACI) World and ACI Asia-Pacific.
On the eve of The Trinity Forum, Changi Airport Group will kick off its inaugural World of Wines and Spirits (WOWS) partnership with Lotte Duty Free, which runs from 30 September to 31 December.
#WorldOfWinesAndSpirits will showcase what Changi Airport Group called the world’s most internationally acclaimed, exclusive and premium wines and spirits. The eclectic selection features more than 200 outstanding expressions from more than 75 brands, including first-in-the-region rarities from renowned labels.
