The Estée Lauder Companies has unveiled Tom Ford Rose Prick, the new female fragrance from Tom Ford. It is now available in major airport and downtown duty free stores worldwide.
Creative Director Tom Ford has described the new female eau de parfum as a “wild bouquet of intoxicating and rare hybrids.” According to the designer, the fragrance was inspired by the floral aromas from his own rose garden.
He said: “Inspired by my own rose garden, Rose Prick is a wild bouquet of intoxicating and rare hybrids, a trilogy of Rose de Mai, Turkish and Bulgarian roses.”
“The danger of being so close to beauty heightens the seductive power of Rose Prick” — Tom Ford
Tom Ford Rose Prick offers Rose de Mal and Sichuan pepper top notes, Bulgarian Rose heart notes, and Indonesian Patchouli and roasted Tonka bean as its base.
Bulgarian Rose is the rarefied ingredient at the heart of Tom Ford Rose Prick. The floral juice — from one of the most precious rose varieties in the world — requires a million blossoms to create only one kilogramme of rose oil.
The new female fragrance also features a Tolu balsam and skin-gripping musk, which allows the fragrance to last longer on the skin.
The Tom Ford Rose Prick fragrance bottle offers a more feminine version of the original Tom Ford Private Blend flacon. The new 50 ml bottle comes in a matte opaque rose pink finish, capped with a matte black metal inset. Tom Ford Rose Prick is also available in an opulent 250 ml decanter.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Tom Ford’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
