USA. Pernod Ricard Americas Travel Retail is promoting its new luxury vodka line Absolut Elyx with an immserive pop-up brand experience in the Departures area of New York JFK’s Terminal 8.
The activation, which aims to recreate the inspiration behind Absolut Elyx, features a tasting station offering complimentary Elyx cocktails and a coppersmith making personalised jewellery for consumers.
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Passengers can learn the story behind Absolut Elyx at the event |
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These pictures, taken by Martin Moodie during a recent visit to JFK, underline the ambition and scale of the project |
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