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Absolut achievement (l to r): Dubai Duty Free Head of Purchasing Department (Acting) Saba Tahir, Dubai Duty Free Managing Director Colm McLoughlin, Pernod Ricard Gulf General Manager David Freeborn, Dubai Duty Free Purchasing Manager Sharon Beecham and Dubai Duty Free Deputy Managing Director George Horan Free at the presentation |
UAE. Leading vodka brand Absolut has presented a specially printed Absolut bottle to Dubai Duty Free in recognition of the company’s achievement in becoming the world’s number one airport retailer and to commemorate its 26th anniversary on 20 December.
Absolut is the largest vodka brand in the global duty free channel as well as being the biggest vodka brand by value for Dubai Duty Free.
Pernod Ricard Gulf General Manager David Freeborn presented a specially printed Absolut bottle to Dubai Duty Free Managing Director Colm McLoughlin, on the shop floor of the new Emirates-dedicated Terminal 3 at Dubai International Airport.
“Absolut and Dubai Duty Free have a great deal in common, from a commitment to both innovation and quality, through to unique collaborations. These shared values and strategies have paved the way for remarkable growth over the past years and I have no doubt will provide a great platform for the years ahead,” Freeborn said.
Dubai Duty Free has a history of visibly supporting Absolut initiatives from special packs to new flavour launches – all of which have added a unique dimension to the vodka category, the brand owner noted.
“Thank you to Absolut for acknowledging Dubai Duty Free’s 26th anniversary and the fact that we are currently the number one single duty free operator. We have had a close collaboration with Absolut and I have every confidence that we will be able to continue to work closely together and support innovations within the category,” Colm McLoughlin added.
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