Absolut has launched a new limited edition bottle, featuring a kaleidoscopic print, into key airports in Australia and New Zealand.
To support the launch of Absolut MIX, Pernod Ricard Pacific Travel Retail has created colourful branded activation zones themed to the design of the bottle. The spaces, which display the tagline ‘Stir things up’, will be open at travel retail locations in the Pacific, including Sydney, Melbourne, Brisbane, Perth and Christchurch airports.
Absolute MIX is priced at A$34.99 (US$25.24).
