INDIA. Global fashion accessories brand Accessorize London has highlighted its plans to bolster its presence in the India travel retail market.
The brand, which describes itself as a one-stop destination for trendy bags, jewellery, hair and kids accessories, seeks to maximise opportunities in India amid the country’s rising tourism industry.
In an interview with The Moodie Davitt Report, Planet Retail Holdings (Accessorize London) CEO Kumar Saurabh emphasised their expansion plans in India in the next few years. He said: “Accessorize London plans to expand its presence in this market by opening new stores in key transit locations. Our aim is to tap into the growing demand for quality fashion accessories among international and domestic travellers, making Accessorize London a preferred brand in India’s travel retail sector.”
The brand has established a strong presence in travel retail, with a strong focus in India over the last 17 years.
Accessorize London operates stores in major airports such as Delhi Indira Gandhi International, Hyderabad Rajiv Gandhi International and Bengaluru Kempegowda International.
The brand will launch stores in Pune and Hyderabad airports as part of its plans to open ten to 15 stores annually to reach its target of 75 to 80 stores in the next three to five years, while also enhancing its ecommerce presence.
Saurabh noted that this experience has provided them with a deep understanding of consumer preferences and trends in the channel.
He said: “This expertise allows us to stay ahead of market changes and cater to the needs of international and domestic travellers. We see travel retail as a crucial aspect of our growth strategy, offering us the opportunity to reach new customers and enhance our brand’s presence.”
Aside from its bestselling trendy bags, Accessorize London also offers a range of travel essentials including beach bags, beaded jewellery, utility items such as pouches and card holders, sunglasses and hats.
Looking ahead, Saurabh said: “Our ambition for the company is to establish Accessorize London as the top-of-mind brand for essential and fashionable accessories in India. We strive to be the go-to destination for quality, style and innovative fashion pieces, catering to a wide range of customer preferences and needs.” ✈
