Accolade Wines has further boosted its New World portfolio with the acquisition of iconic Barossa Valley brand Grant Burge Wines. The purchase also includes the historic Krondorf Winery, Cellar Door, and the B&R Fine Wine Merchants business.
Accolade Wines General Manager Asia Pacific Michael East described the deal as an exciting buy for the company.
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Helen and Grant Burge, and Bill Hardy, raise a glass to the future of the Grant Burge label |
“The purchase of Grant Burge Wines, one of the top ten Australian wine companies, strengthens our domestic Australian portfolio in the critical >$15 glass market and provides our company with an excellent opportunity to grow sales of Grant Burge wines in our international markets,” he noted.
As part of the deal, Accolade welcomes around 80 new employees, including the Winemaking and Cellar Door teams based at Krondorf Winery in the Barossa, and the sales and distribution team from B&R based in Annandale, Sydney, and in state sales offices around the country.
Commercial Director Global Travel Retail Rupert Firbank commented: “This is an exciting move that brings further strength to our premium Australian portfolio, alongside such great names as Hardys, House of Arras, Houghton and Leasingham. We are really looking forward to taking the wines to our customers.”
More on Grant Burge Wines
Located in the Barossa Valley, South Australia, Grant Burge Wines is well known for its icon wine Meschach Shiraz, which is Langton’s Classified as “˜Outstanding’. However, the brand is probably best known for its Grant Burge Sparkling Pinot Noir Chardonnay – Australia’s #2 Australian sparkling wine brand (by value) in the +$20 segment.
Named after Grant Burge, a prominent Barossa Vigneron and third-generation winemaker, the Grant Burge Wines business of today was formed in 1988 by Burge and his wife Helen.
Grant Burge Wines currently exports to 25 countries. In 2013 it was ranked as the 13th largest wine company in Australia by total revenue.
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