Accolade Wines has added Chile’s Viña Anakena to its portfolio and will launch the brand to the travel retail market at TFWA World Exhibition in Cannes next month (Stand: Red Village J02).
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Viña Anakena offers wines at various price points and is “perfect for the travel retail market”, Accolade believes |
Accolade said the acquisition of the Chilean brand cements its position as a leading New World supplier of premium, commercial and value wines by becoming the first company to have a footprint in all major New World wine regions.
Accolade already offers wines from Australia, New Zealand, South Africa, Italy and the USA, with new offerings from Hardys and recently acquired brands Mud House and Grant Burge.
Viña Anakena, Accolade said, is a recognised producer of world-class, Chilean wines and is available in 50 domestic markets, including the USA.
Accolade Wines Commercial Travel Retail Director Rupert Firbank commented: “We are thrilled to introduce this latest addition to our travel retail portfolio. The range is perfect for the travel retail market as it includes wines at a number of price points that are suitable to a variety of passenger profiles, allowing us to target all channels within global travel retail.
“With the knowledge and distribution channels that Accolade has in the travel retail wine category we are confident that we can mimic, if not better, the success we have seen with previously acquired brands Geyser Peak, Mud House and Grant Burge Wines.”
Viña Anakena was founded in the late 1990s by Felipe Ibáñez and Jorge Gutiérrez, in Alto Cachapoal, near the Andes Mountains, south of the Chilean capital Santiago. They aimed to craft elegant, innovative and distinctly New World wines that reflected their origin and Chile’s potential as a producer of world-class wines.
Viña Anakena Managing Director Ricardo Letelier said: “Accolade has a track record of looking after and growing brands. The 160 year old Australian Hardys brand is at the heart of the business, and is the number one selling wine in the United Kingdom. Accolade has demonstrated through its acquisitions of Geyser Peak in 2012, Mud House in 2014, and Grant Burge Wines early this year, that it not only preserves the unique identity and heritage of its brands but can bring its global expertise to bear to grow brands that it brings into the company.”
Ibáñez and Gutiérrez noted a new growth phase for Viña Anakena with Accolade at the helm. “We are proud of our country and national wine industry and for over 15 years have enjoyed building the high-quality wines and assets of Anakena. As we pass the business onto Accolade we look forward to seeing the great wines of Anakena available to more consumers in more countries,” they said.
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Viña Anakena was founded in the late 1990s in Alto Cachapoal, near the Andes Mountains, south of the Chilean capital Santiago |
