Accolade Wines has introduced its premium European wine brand Remastered to travel retail. This summer, the launch will be supported by a tasting activation in the DFDS Calais store.
The first expressions in the series come from Italy – Sangiovese 75cl and Fiano 75cl, both with a recommended retail price of £10 (US$12.80). These will be available through pan-European ferry operator DFDS with an initial multi-buy deal of six for £30 (US$38.36).
Remastered is disruptive with its colourful branding that aims to change the way younger consumers experience old-world wines.
The Italian wine duo comes in lightweight bottles with playful imagery on the labels, ensuring maximum stand-out on shelves.
The Sangiovese wine offers aromas of morello cherry and damson, complemented by undertones of winter spice. It is medium-bodied with subtle tannins.
The Sicilian Fiano is full bodied with light acidity and tropical fruit notes, complete with hints of lemon and cedar.
Accolade Wines Channel Sales Director EMEA – Distributors & Global Travel Retail Jeff Bond said: “Our aim with Remastered is to bring a bold twist to tradition. Championing great wines from Europe, these initial expressions are branded to attract younger consumers into the premium wine category, which makes the series such a great fit for travel retail.
“We’re taking a new world approach to brands in the old-world category and bringing consumers a premium, high-quality offering at a fair price point. The launch will be supported with a run of tasting activations in duty-free environments this summer.”
Accolade Wines has also secured two listings for its Cupiolo Pinot Grigio Blush rosé (12.5% ABV) with DFDS and Condor airline. With DFDS, sales are boosted through an offer of six bottles for £45 (US$57.56).
Bond added: “Cupiolo Pinot Grigio Blush is a great addition to our travel retail portfolio and we are delighted to get up and running with our first listings for the brand.
“The product has a great premium look with its attractive bottle and elegant branding which appeals to younger wine consumers.” ✈
