Ferrero Travel Retail has launched a campaign aimed at highlighting Ferrero Rocher pralines as an ideal gift for celebrating special occasions.
Activations aim to increase in-store penetration and brand perception, and to encourage customer engagement through digital interaction, stand-out visuals and multi-sensorial taste experiences.

During December, travellers passing through Dufry stores at Milan Malpensa Airport T1 departures have been greeted by a Christmas-themed promotion which includes a golden tree with personalised decorations.
A digital screen invites travellers to virtually fold and personalise a piece of origami which they can keep to decorate their own Christmas trees. Guided tastings aim to simplify customers’ gifting choices.
The concept was unveiled at this year’s TFWA World Exhibition in Cannes. Ferrero Travel Market said it adds a “premium and sophisticated look and feel” to Ferrero Rocher’s global brand equity.
Ferrero Travel Market General Manager Sergio Salvagno said: “The new Ferrero Pralines communication platform addresses the gifting and sharing needs of travellers worldwide through a diverse product portfolio, attractive displays and engaging activations, while allowing them to rediscover their favourite brands in a new and contemporary way.”