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Porsche Design Group CEO Dr Juergen Gessler (left) and adidas AG Member of the Executive Board Erich Stamminger |
Leading German sporting goods company adidas and Porsche Design Group have entered into a new contract which aims to redefine the Porsche Design Sport brand.
In addition, the contract will include an extended adidas Originals by Porsche Design label with a new twist.
The Porsche Design Sport range of luxury men’s sportswear uses the industry’s most advanced technologies combined with luxurious, exclusive materials and performance-enhanced details.
The collection is available worldwide in over 250 Porsche Design stores, adidas Concept stores, high-end department stores and exclusive retail outlets.
The adidas Originals by Porsche Design collection targets the young streetwear consumer. It is characterised by authentic sportswear playing off the heritage and myth of the Porsche sports cars and their related races.
The adidas Originals by Porsche Design collection is available worldwide at adidas stores and adidas partner stores.
Erich Stamminger, adidas AG Member of the Executive Board responsible for Global Brands, said: “We are very excited about this next step in our collaboration with the Porsche Design Group and highly value the joined commitment of our two brands to create both engineered luxury sportswear products as well as adidas Originals by Porsche Design articles.”
Adding his comments, Porsche Design Group CEO Dr Juergen Gessler said: “With our philosophy of ‘iconic style’ the Porsche Design luxury brand offers a unique selection of products.
“Launched in 2006, the Sport Collection is today the pinnacle of next-generation sports apparel, accessories and footwear. It not only completes our portfolio of engineered luxury products but defines a whole new segment of stylish and sophisticated sportswear.”
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