FRANCE. French terroir wine group AdVini is gearing up for the upcoming TFWA World Exhibition in Cannes (Green Village, J68), where it will unveil its latest travel retail concepts and its limited-edition Lunar New Year gift box for the Year of the Horse.
Reinforcing its focus on heritage and innovation in the world of fine wines, the company is inviting partners and visitors to the exhibition space to discuss its 2025 successes and plans for the channel for the coming year.
The Cannes showcase spotlights 300 years of craftsmanship at Château Patache d’Aux, Médoc Cru Bourgeois Supérieur, through an exclusive vertical tasting masterclass.
Led by Jean-Pierre Durand, President of AdVini’s Bordeaux wine houses, the masterclass, ‘Château Patache d’Aux: Three Centuries of Innovation’, will be held Tuesday 30 September at 1pm on the company’s stand, offering guests a unique exploration of this historic estate.
Another key highlight at Cannes is the launch of AdVini’s Lunar New Year gift box for the Year of the Horse, a premium gifting option designed for partners to introduce ahead of the busy holiday season.
Focus will also be on AdVini’s Burgundy houses, Laroche and Maison Champy, celebrating 1,000 years of winemaking heritage and expertise.
AdVini will offer a first look at a new release from its travel retail brand, L’Oratoire des Papes.
Highlighting its commitment to sustainable viticulture, AdVini will showcase Vignobles Jeanjean and Domaine Cazes, recognised for their organic, agroecological and biodynamic expertise.
To complete the line-up, the company will feature its well-regarded South African wineries, including Ken Forrester, L’Avenir and Kleine Zalze, underscoring its wide international presence.
These initiatives build on AdVini’s travel retail momentum this year, highlighted by innovation-driven launches such as the Laroche St Martin limited-edition thermo-sensitive bottle.
The expression is currently available at Dubai Duty Free and will be rolled out through Lagardère by year-end.
Following its summer debut at Dubai Duty Free, L’Oratoire des Papes has extended its reach through partnerships with Heinemann and Lagardère.
Domaine Cazes introduced its sweet wines with Dubai Duty Free in September, with a Banyuls Grand Cru launch scheduled for November in Paris and Geneva airports with Lagardère Travel Retail, featuring chocolate pairings.
AdVini Key Account Manager Travel Retail & Middle East Ieva Olina said, “We are very much looking forward to returning to Cannes for the TFWA World Exhibition, which is always such an important moment to connect with our partners and showcase the richness of AdVini’s portfolio.
“This year we are especially proud to highlight Château Patache d’Aux, with its three centuries of innovation, and to present our new Lunar New Year gift box – a perfect illustration of how we combine heritage with contemporary relevance in the global travel retail market.” ✈
