Aerin Lauder has been named Style & Design Director for Re-Nutriv, the prestige skincare franchise of Estée Lauder.
Lauder’s evolved role within the brand will see her craft the Re-Nutriv look and feel and oversee its expression across key touchpoints from advertising and marketing to events, collaborations and packaging design.
Aerin Lauder is Founder and Creative Director of lifestyle brand Aerin and is Style and Image Director for Estée Lauder. She is the granddaughter of The Estée Lauder Companies Founder Estée Lauder.
Commenting on her evolved role, Aerin Lauder said: “My grandmother, Estée, originally launched luxury skincare in 1956, making Re-Nutriv the world’s first luxury crème. In this new role, I hope to revisit the heritage and origin of what makes these products so special, while adding my own personal touch and modern sensibility. I’m excited to be part of the next chapter for this incredible beauty franchise.”
“Aerin has an innate understanding of the luxury consumer,” added Estée Lauder Global Brand President Justin Boxford.
“We are thrilled she will be lending her creative vision, talent, and aspirational sensibility to Re-Nutriv, and look forward to bringing her tremendous luxury business experience to evolve the expression of Re-Nutriv, while maintaining the rich heritage and strong brand equity established by her grandmother.” ✈
