Bath & Body Works will spotlight its latest fragrance innovations at the upcoming TFWA World Exhibition in Cannes (Bay Terrace, T5).
The American beauty and wellbeing brand is continuing to expand its international presence, with stores now spanning markets from Dubai and Italy to Mexico and Malaysia.
The company, which has been operating for over 30 years, has built a strong position in personal care and home fragrance, with product lines including fragrance mists, body lotions and creams, candles, diffusers and hand soaps.
The brand currently has over 500 international stores and is growing its footprint in travel retail, operating in over 100 locations across 30 countries.
According to Bath & Body Works, consumers are treating fragrance as a collectible must-have rather than an occasional splurge, curating “scent wardrobes” even as they cut back in other categories.
The company is tapping into this trend with a wide assortment of scents across its bodycare and home fragrance ranges.
Bath & Body Works Executive Vice President, International Tony Garrison said, “We’re committed to offering accessible luxury fragrances for all, and expanding our travel retail footprint is a natural next step in reaching a global audience of fragrance enthusiasts.
“Whether it’s a mist, lotion or a three-wick candle, our extensive range of high-quality, affordable products empowers customers to explore and truly personalise their scent experience.” ✈
