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The French fashion brand’s new beauty line is launched exclusively through Nuance-Watson (HK) |
HONG KONG. The beauty line of French fashion brand Agnès b. has made its debut at Hong Kong International Airport’s (HKIA) Temptation Duty Free store, operated by Nuance-Watson (HK).
The move is described as “a world first for Agnès b. Beauté”. The launch features a specially developed exclusive make-up pouch for HKIA customers. In addition to Contour Haute Def eyeliner, the make-up pouch includes a Palette Trio set of three-colour eye-shadows, a b. Glossy lip gloss and a tube of b.b. cream.
Nuance-Watson (HK) General Manager, Perfume & Cosmetics and Technology Tan Lay Leng said: “We are constantly looking for new brands and concepts to add to the already high “wow” factor of our existing merchandise ranges. As always, we do our utmost to leverage opportunities to entice travellers at HKIA with exclusives that simply would not be found anywhere else.
“Given the international popularity of the Agnès b. brand, we are confident of its success and appeal to our discerning and highly brand-conscious customers. We also believe that the strategic and significant launch at HKIA, one of the world’s busiest transportation hubs, gives Agnès b. Beauté a perfect platform to further enhance the brand awareness.”
L’Oréal Paris Division Manager, Consumer Products Division Valentin Guillois added: “We are delighted to launch the Agnès b. Beauté brand’s travel retail presence at NWHK’s Temptation Duty Free.
“Our mother brand is already performing very strongly in Hong Kong in areas such as our fashion, restaurant and floral businesses. Given HKIA’s status and location, we can think of nowhere better to spearhead our new cosmetics line. We warmly thank NWHK’s team for their constant support and partnership as we embark on this challenging new chapter in the Agnès b. success story.”
The Agnès b. fashion and bags range is represented in 230 retail outlets worldwide including 150 in Asia.
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Agnès b. Beauté is building on strong awareness of the fashion label |
