VIETNAM. Global airport lounge and travel experience company Airport Dimensions has confirmed a strategic partnership with airport commercial services provider Southern Airports Services (SASCO) – a subsidiary of Airports Corporation of Vietnam.
The announcement comes from Ho Chi Minh City, Vietnam, where The Trinity Forum 2024 is being co-hosted by Airports Corporation of Vietnam and IPP Group (IPPG). The world’s leading airport commercial revenues event is owned by The Moodie Davitt Report – click here to view our rolling coverage.
The collaboration between Airport Dimensions and SASCO aims to leverage the expertise of both organisations to enhance their market leadership in Vietnam. The first project under this partnership is the renovation of the Rose Lounge at Tan Son Nhat International Airport in Ho Chi Minh City.
The partnership aims to combine global operational standards with local expertise to improve the airport experience as Vietnam continues to expand its international connectivity.
According to the International Air Transport Association (IATA), Vietnam is on track to become the world’s fifth-fastest-growing aviation market by 2035, with an estimated 150 million passengers expected annually.
The partnership with SASCO aligns with Airport Dimensions’ expansion strategy for the Asia Pacific market. The Rose Lounge revamp follows recent openings, including the Kyra Lounge and Chase Sapphire Lounge by The Club at Hong Kong International Airport.
Through new acquisitions and partnerships, Airport Dimensions aims to meet the specific needs of each market while broadening its lounge network across Asia Pacific.
SASCO currently operates ten lounges at Tan Son Nhat International Airport, two at Cam Ranh International Airport and one at Phu Quoc International Airport.
Among these, the Le Saigonnais and Jasmine Halal Lounge received recognition as the Best Business Lounges in Asia by PAX International in 2021 and 2023.
In 2023, SASCO introduced the Prime Lounge to mark its 30th anniversary, offering both Vietnamese and international cuisine, an à la carte menu and a premium bar.
Airport Dimensions President EMEA & APAC Errol McGlothan said: “Vietnam is an exciting market, and we’re thrilled to partner with SASCO to bring our global expertise to this rapidly growing region.
“As the aviation sector in Vietnam continues to expand, fuelled by rising tourism and increased foreign investment, we are dedicated to providing high-quality, innovative airport experiences that boost customer satisfaction and create non-aeronautical revenue opportunities for airports.
“The transformation of the Rose Lounge is just the beginning, and we look forward to setting a new standard for airport lounges in Vietnam and across the region.”
SASCO CEO Nguyen Van Hung Cuong remarked: “The partnership with Airport Dimensions is part of our strategy to position SASCO’s business lounge system as ‘elite privileges for boundless experiences’. The ultimate goal of this exclusive collaboration is to generate new value for both parties.
“First and foremost, SASCO aims to deliver the best experiences for both domestic and international customers. Furthermore, we contribute to enhancing the status and competitive capabilities of Vietnam’s airport services.
“SASCO will collaborate with Airports Corporation of Vietnam and other partners in the aviation and travel industries to thrive on the path of global economic integration.”
Airport Dimensions’ lounges are preferred by Priority Pass and LoungeKey members across the world. The new locations in Vietnam will be part of its network of lounges at major airports, including those in Dubai, Hong Kong, London, New York, Boston, Dallas and San Francisco.
The refurbishment of the Rose Lounge will integrate local design elements with the comfort and hospitality standards of the partnering organisations. Travellers can expect premium seating, dedicated areas for relaxation and work, as well as improved digital services. ✈
