UAE. Ajmal Perfumes has debuted at Singapore Changi Airport in partnership with The Shilla Duty Free.
According to Ajmal, Changi Airport’s status as a major Asian aviation hub and luxury retail destination makes it a strategic location for the brand’s growing duty-free business.
Ajmal now operates across more than 80 duty-free locations worldwide, spanning key markets in the Middle East, Europe and Asia. The brand also continues to maintain a strong foothold in the UAE across Dubai, Abu Dhabi and Sharjah.
Ajmal’s Singapore presence offers key ranges, including The Untold Stories, Signature Collection and the Aurum Series, alongside a wider selection of the brand’s core fragrances.
The Untold Stories is a collection of five distinctive fragrances, each designed to convey emotion and narrative through scent.
Created around themes of self-expression, individuality and meaningful luxury, the range is positioned to resonate with today’s experience-driven traveller, Ajmal said.
It is joined by the Signature Collection from the Privé portfolio, known for its premium ingredients and timeless compositions; and Aurum Elixir, a modern, unisex amber fragrance formulated at a 30% concentration.
Together, the collections offer a layered and immersive olfactory journey that reflects Ajmal’s seven-decade legacy in perfumery.
Ajmal Group CEO Abdulla Ajmal commented, “The launch of our exquisite fragrances at Singapore Changi Airport represents a milestone in our journey to share the artistry of Middle Eastern perfumery with the world.
“With millions of visitors who value true luxury experiences, quality and legacy, Singapore has made a name for itself as a worldwide gateway. We are delighted to present our collection to this discerning audience and extend an invitation for them to explore scents that convey significant narratives of artistry, culture and personal expression.” ✈
