UAE-based shisha molasses specialist Al Fakher has collaborated with Dubai Duty Free to launch its new Double Kick range.
The latest extension to Al Fakher’s offer in travel retail features popular flavours with double the nicotine. Three flavours – Two Apple, Mint and Grape & Mint – are available from this month (April) in a new 200g format.
Al Fakher Global Head of Travel Retail & Levant Markets Ziad Jabre said: “We launched Double Kick in Germany a few weeks ago with remarkable success. Given the strategic importance of the travel retail channel to our business, the choice of where to launch next was easy: Dubai, the home of Al Fakher.”
The Double Kick range – with a ‘same flavour, double the kick’ tagline – will roll out to selected markets across Europe, the Middle East, and North Africa later this year.
