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Al Nassma has become a favourite among Muscat Duty Free’s customers, the retailer says |
Al Nassma, the UAE producer of premium camel’s milk chocolate, has reported success at Muscat Duty Free and announced another major airport listing in the region.
As reported, the brand was launched in Muscat Duty Free last year with its “˜First and Finest Camel Milk Chocolate’ marketing tagline and signature camel POS unit.
Muscat Duty Free Senior Buyer Anup Sunder commented: “We are delighted to be associated with Al Nassma Chocolate, producers of the innovative “˜First and Finest Camel Milk Chocolate’, which has proved to be a favourite amongst our loyal customers and has only added value to the category in every aspect.
“We were even more delighted by the innovative camel design POS, which has been nothing less than a crowd puller. It has, in a very short span of time, turned into a high-profile brand within the confectionery assortment,” he said.
The travel retailer has requested a second camel POS display for the souvenirs/destination shop and introduced Al Nassma 70g bars at the check-out till to boost impulse sales.
Al Nassma’s presence in the region is set to grow further with the announcement of a listing at Qatar Duty Free in April 2013.
Further introductions in Southeast Asia are under way, said Al Nassma Director of Sales Patrick Dorais.
Al Nassma will attend the TFWA Asia Pacific Exhibition in Singapore in May.
For any trade enquiries contact Patrick Dorais at patrick@al-nassma.com.
