Mondelez World Travel Retail (WTR) is celebrating its 30th anniversary in 2024, a milestone it plans to mark with a special event on 1 October during TFWA World Exhibition in Cannes.
As part of the celebrations the company has partnered with The Moodie Davitt Report for a striking makeover of our desktop homepage along with an elegantly curated treatment of our mobile website.
Over the past three decades, Mondelez WTR has established itself as a leading confectionery player, known for its commitment to innovation, customer engagement and industry leadership.
“Thirty years ago, Mondelez took its first steps into the world of travel retail, driven by a vision to delight travellers around the globe,” the company said.
“Our journey was fuelled by a commitment to limitless innovation and the desire to make an impact. Over the past three decades, we have positioned ourselves as a pioneering and leading force in the confectionery category, carving a path of success by rising to the exciting challenges of our ever-evolving industry.”
We feature details of some of its most eye-catching recent campaigns below.
Cadbury Bicentennial Celebration: A triumph of joy and generosity
One of Mondelez WTR’s most notable recent initiatives was its celebration of Cadbury’s 200th anniversary, a campaign that underscored the brand’s enduring legacy in the hearts of consumers. To celebrate, Mondelez WTR launched a series of immersive experiences across key travel hubs in the UK, showcasing Cadbury’s values of joy and generosity.
Mondelez WTR also introduced a travel retail-exclusive Cadbury Dairy Milk tablet as part of the bicentennial celebrations. This limited-edition product catered specifically to travellers, offering them a special opportunity to purchase a piece of Cadbury’s heritage.
Strategic partnerships: Hudson Café at Sharjah International Airport
A key component of Mondelez WTR’s success in the channel has been via strategic partnerships that extend its brand reach and deliver new experiences to travellers.
A recent collaboration with Avolta, resulting in the launch of Hudson Café at Sharjah International Airport, exemplifies this approach. The café offers a premium experience that combines high-quality coffee with an indulgent food menu, including a wide selection of Mondelez WTR’s leading brands such as Toblerone and Cadbury.
*Watch out for further coverage of the 30th anniversary celebrations from Cannes next week via our platforms. ✈
