ITALY. Aldeasa-WDF has opened its first outlet in Italy – a 700sq m tax & duty free walk-through store at Naples International Airport.
Working in close partnership with GESAC – Naples International Airport Management Company, the travel retailer has unveiled an offer under “˜The Shop’ banner, which it claimed “provides an exciting new shopping experience for customers, alongside outstanding product choice and exceptional customer service”
An extensive range of products is available, including cosmetics and skincare, fragrances, confectionery, travel accessories, tobacco, food and beverages. Space has also been allocated within the store for special promotions, product presentations and tasting events, to “engage, entertain and inform customers and enhance their overall in-store experience”, said Aldeasa-WDF.
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‘The Shop’ embraces a walk-through approach to drive maximum footfall and enhanced penetration |
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Thinking Napoli brings the retailer’s traditional focus on the concept of ‘Sense of Place’ to the fore |
The company said it is committed to regionalising its store ranges whenever possible, to represent local specialities and products. A unique section, “˜Thinking Napoli’, has therefore been incorporated into the main store area.
This showcases souvenirs from Naples and local high-quality drinks and food products from the region, including olive oil, vinegar, cheeses, chocolates and drinks such as grappa, limoncello and lacryma.
The distinctive style of the “˜Thinking Napoli’ area reflects the heritage of Italian architecture and painted ceramics.
Aldeasa-WDF CEO José María Palencia said: “We have worked in close partnership with Naples Airport to develop this new store and would like to thank them for all their support and involvement.
“We are very proud to open our first store in Italy and this marks an important next step in our strategy of growth and expansion. We very much look forward to continuing to work closely with GESAC to provide the best possible service to Naples International Airport and its passengers, whilst helping to promote and support its local brands and products.”
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GESAC – Naples Airport Management Company General Manager Marco Consalvo commented: “We are very satisfied and proud that one of the leading airport retailers worldwide – Aldeasa – decides to invest in our airport by opening the first store in Italy with all their best products.
“We are sure that all our passengers will appreciate not only the various products categories, including our best local brands and products present in the ‘Thinking Napoli’ section but also the quality of service of this qualified and international operator.
“˜The Shop’ retail space by category
Beauty 175sq m
Liquor 174sq m
Thinking Napoli (Souvenirs, food, drinks) 102sq m
Food 34sq m
Tobacco 14sq m
Total net area 700sq m
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