Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
INDIA. Our latest selection of images comes courtesy of Ospree Duty Free, which has rolled out its latest memorable multi-touchpoint marketing campaign at Chhatrapati Shivaji Maharaj International Airport, Mumbai in partnership with William Grant & Sons Scotch whisky brand Monkey Shoulder.
Ospree Duty Free said it aims to elevate engagement via ‘liquid to lips’ promotional activity, but this ‘Make it Monkey’ campaign goes much further than tasting.
As the images show, engagement with customers runs through the airport journey, spanning billboards, buggies and bars, plus an eye-catching branded van in the heart of the terminal.
Adult passengers were offered vouchers to sample and discover Monkey Shoulder. A giant mixer truck with a live DJ joined in, spinning a specially curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded coasters.
An Ospree Duty Free spokesperson shared, “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, branded golf carts (buggy) and the whole Liquid On Lips vibe creates a fun, experiential moment for travellers ensuring to cover each touch point. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage, and take back a unique memory, and this one checks all the boxes.”
A great sentiment, one that lends a refreshing new twist to the term Monkey business. ✈
