Vineland Estates Winery has appointed ALFA Brands as the North American travel retail exclusive agent for its Vice Vodka Icewine product. Vice will be exhibited at the IAADFS Duty Free Show of the Americas (Booth number 532).
Vice Vodka Icewine, a Canadian product that retains the apricot, peach and honey notes of Vidal Icewine while being less sweet than traditional Icewines due to the vodka fortification process, continues to make inroads into new channels and expand its customer base.
“ALFA Brands will be a great partner as we continue to grow our business into new accounts and channels within the North American travel retail space,” said Allan Schmidt, President of Vice producer Vineland Estates.
“Our Vice business has evolved to the point where it can really benefit from joining the ALFA Brands team and we are very excited about the future in this channel.”
“We are enthusiastic and honoured by this partnership, as Vice Vodka Icewine represents a truly authentic and upscale offering to our consumers, well suited to travel retail and a natural addition to our brands portfolio,” added ALFA Brands President Franco Gabriele.
“And we are committed to build on the progress that Vice has made in the marketplace, leveraging on our brand building skills to expand the footprint of this very unique product.”
Vice Vodka Icewine’s 500ml format and gift box is pictured in our unique Moodie Magnifier below.
For details, contact Amy Hildreth, ALFA Brands Inc, tel: +1 336 775 2995 or e-mail ahildreth@alfabrandsdfs.com
Visit www.viceonice.ca
