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Bill Sherman says ALFA Brands will help to increase awareness of the Nat Sherman brand |
US. Upscale tobacco products specialist Nat Sherman has appointed ALFA Brands Corporation as its US representative for the duty free/travel retail market.
“Over the past five years we have experienced tremendous growth in the US domestic market,” said Nat Sherman Executive Vice President Bill Sherman. “We are confident that having ALFA Brands represent us in the US duty free market will help support our existing customers and continue to increase awareness of the Nat Sherman brand.”
ALFA Brands President Franco Gabriele added: “Having Nat Sherman products in our portfolio definitely enhances the prestige of our tobacco brands.
“Nat Sherman is well respected worldwide and they have done well with duty free outside the US. We will endeavour to follow in their footsteps and gain distribution, maintain their tradition and honour their heritage in this part of the world.”
About Nat Sherman
Founded in 1930, Nat Sherman International has been a family-owned business for over 75 years, and is a leader in luxury tobacco products. “The tradition and heritage of the Nat Sherman brand symbolises elegance, style, quality and luxury,” says the company. “As the innovator of all natural additive-free tobacco, we have created a unique position and are known worldwide for blending only the highest quality tobacco products.”
MORE STORIES ON ALFA BRANDS AND NAT SHERMAN
ALFA’s a Pioneer on the new product front – 19/07/06
Jelly Belly bottles fizzy drinks in new range – 19/07/06
Nat Sherman celebrates in style 75 years of keeping it in the family – 21/11/05
