Alive offers travel retail marketing solutions with new Aviator consultancy service

SINGAPORE. Experiential marketing agency Alive has introduced a consultancy service to support brands with their travel retail marketing campaigns overseas.

Through this new service, named Aviator, the Singapore-based agency will help brands deliver “best-in-class” customer experiences and brand activations in downtown and airport stores in Asia, Oceania and the Middle East.

Alive said it launched this service as it seeks to simplify the process of investigating, scoping and planning marketing activation at airports.

The company said its decades of experience and knowledge database will eliminate the uncertainties of facilitating campaigns overseas.

The Alive Aviator knowledge base maintains contacts and operational processes for airports, security, media managers and approved vendors from the 50 busiest airports in both Asia and Oceania.

Jägermeister enlisted Alive to deliver ‘The Secret is You’ campaign, a 44-day live brand experience in Changi Airport Terminal 4, which ran from September to October last year

Alive Managing Director Charlotte Birley said: “Travel forms a huge part of life in this part of the world. Singapore sits on the doorstep of hundreds of prime travel retail locations with vast passenger engagement and spend opportunities in duty free.

“But often the path to delivering a marketing campaign while navigating language barriers, time zones, local laws and cultures, security restrictions, finding the right media agencies, reaching airport owners, and more, is too much to take on.

“We are incredibly excited to finally be launching Aviator after two years in the making and be able to offer brands the opportunity to easily include Asian airports in their marketing plans.”

Commenting on the launch of Aviator, Ethos Farm Founder and CEO Sally Alington added: “Given that borders in Asia were slower to re-open after the pandemic and now international air passenger traffic is growing exponentially, Alive’s Aviator service is exactly what the marketing aviation industry needs right now.

“More international brands investing in these airports will result in better customer experiences, and that’s what it’s all about in the end.” ✈

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