UK. During the lead-up to the big awards night itself, all the Alpha Heroes gathered for a team building day, working closely with all the sponsors of the event. The pictures here show some of the official – and unofficial – moments. Back to main story.
 |  |
The Heroes and their sponsors don white suits in the ‘Big Picture’ exercise in which teams had to try to construct and paint a mystery image. “It’s all about team building,” said David King. “Each individual has to work together – no-one can do it by themselves, just like in business.” | |
 |  |
| What was the mystery image? Answer: A giant mural representing the logo of all the sponsors, so crucial to the success of an event as ambitious as this one | |
 |  |
A quick cigarette break (left); the film crew captures the next exercise | |
 |  |
The Moodie Report’s Martin Moodie with Avril Appleyard from Alpha and Joanna Evans; ‘The singing M&Ms’ – why were they not called Eminem? “Because they don’t have rappers…” | |
 |  |
Famous UK television host Les Dennis comperes ‘Alpha Heroes Fortunes’, a game show with a difference | |
 |  |
Alpha Retail International Director Martin Petchey acts as ‘usherette’ for the day (left). The Alpha managing directors (right) feel a pressure they said was worse than anything experienced in business | |
MORE STORIES ON ALPHA HEROES 2005
Alpha Heroes 2005 cocktail reception – 07/04/05
