Danish luxury beauty house Alûstre was recognised as the Best New Danish Brand of the Year at the recent Danish Beauty Awards .
The Danish Beauty Awards celebrate the best beauty brands and products in Denmark. Judged by a prestigious panel of experts from around the world, this year’s ceremony took place on the 19 April at the Tivoli Congress Center in Copenhagen.
The fragrance Spectre 175-225: Privé of Pheromonic Pleasure was also nominated for Best Niche Scent of the Year.
Alûstre, which launched in March 2023, offers a diamond-inspired collection of nail polishes, nailcare, colour cosmetics and fragrance products.
The brand is making a major push into travel retail this year, with its most recent project being a three-month run in Gebr. Heinemann’s Experience Space at Copenhagen Airport.
Alûstre introduced the suspension of diamond particles within nail polish, makeup and handcare formulas using their signature Alûstre DiamondInfused innovation. The patented technology enhances the colour and benefit-driven performance across a wide range of formulas.
These include a collection of 11 vegan, gender-neutral fragrances, hypoallergenic makeup brushes, candles and vegan leather travel cases. ✈
