UK. Omani fine perfumery house Amouage has partnered with Dufry-owned World Duty Free in a striking animation at London Heathrow Terminal 4.
The promotion, which started on 28 June, runs until 26 July. It was highlighted in a LinkedIn post from Caroline South Associates Senior Retail Manager Odeesho Enwya.
Enwaya encouraged travellers to add “a little extra opulence to your routine”, noting that Amouage fragrances are “expertly blended to create surprising note combinations”.
According to Amouage, the eye-catching T4 podium was inspired by Omani heritage, architecture and landscapes, in particular Masirah Island of Masirah. The island – Oman’s largest and described as “the ultimate wildlife destination” and a turtle breeding ground – played a key role in the development and colour palette of Amouage’s Escape range.
Escape is a strong feature of the London Heathrow promotion. It marks the third chapter in the Amouage Odyssey Collection and includes Purpose, Search, Lineage and Guidance fragrances.
There is also a focus on Amouage Iconics with Gold, Dia, Reflection, Honour, Epic and Interlude fragrances for men and women, along with Reflection 45, Honour 43. Epic 56 and Interlude 53.
As reported, Amouage has reopened its flagship store at Muscat International Airport in Oman following an extensive three-month redevelopment.
The store is also highlighting fragrances from Amouage’s Odyssey Collection, along with the Library Collection’s Royal Tobacco. 
