TÜRKIYE. Bulgari has partnered with Unifree and Gebr. Heinemann to unveil an exclusive high-perfumery Le Gemme animation at Istanbul International Airport.
The activation, housed within the Unifree Duty Free store, pays homage to the historic Silk Road, symbolically linking Rome and Istanbul – two cities rich in cultural and artistic heritage.
In addition, the Roman luxury house has pre-launched its latest high perfumery creation Bulgari Le Gemme Amunae at the animation.
Inspired by the beauty of Amunae or ‘moonstone’, the pop-up features back-lit displays adorned with cascading jasmine flowers.
Reflecting Bulgari’s Roman heritage, the design incorporates Travertine marble and a luxurious carpet in the brand’s signature Blue Mediterraneo shade.
An interactive fragrance bar invites travellers to discover Bulgari Le Gemme Amunae alongside other hero Le Gemme scents, Tygar and Sahare.
Each bottle is showcased with visuals and storytelling elements that illustrate the fragrances’ key notes.
In addition, an on-site artist offers bespoke watercolour paintings inspired by Le Gemme Amunae for travellers to take home as memorable souvenirs.
Gebr. Heinemann Director of Marketing Jens Peter Peuckert commented: “We aim to engage travellers and offer them unforgettable experiences, which is exactly what the new Bulgari Le Gemme pop-up at Istanbul Airport achieves.
“This pop-up takes travellers on a multi-sensory journey into the world of Bulgari, thereby increasing the time they spend in the shop. The pre-launch of Le Gemme Amunae underscores our commitment to offering a spectacular assortment.
“This is communicated to travellers ahead of their journey in cooperation with local influencers. We would like to thank Bulgari and Unifree Duty Free for their partnership in realising this project.”
Unifree Duty Free Chief Commercial Officer Ceren Tonguç added: “We are thrilled to partner with Bulgari to launch an immersive pop-up dedicated to its Le Gemme collection in Unifree Duty Free Store at Istanbul Airport.
“This collaboration not only showcases Bvlgari’s legacy of luxurious craftsmanship but also offers travellers an exceptional sensory journey. It embodies our unwavering commitment to curating unique shopping experience for our guests.
“We are delighted to invite our visitors to explore the Le Gemme Collection, including the latest addition, Amunae, now available at the Unifree Duty Free Store.’’
Le Gemme Amunae
Bulgari’s latest fragrance, Le Gemme Amunae, takes inspiration from Sri Lanka’s moonstone, a gem known for its ethereal luminosity.
Master Perfumer Sophie Labbé crafted Le Gemme Amunae to reflect the moonstone’s many facets.
The fragrance opens with aldehyde and frankincense top notes, which soften the fragrance’s luminous intensity, before revealing its jasmine heart notes. A warm black musk accord serves as the base.
Inspired by nature’s most captivating gems, the Bulgari Le Gemme High Perfumery Collection is the pinnacle of Bulgari’s fragrance offer.
Each fragrance is meticulously crafted with intensity to reveal the ‘sublime character of nature’s most cherished gifts’, the brand said. ✈
