CHINA/QATAR. The Moodie Davitt Report is delighted to announce ‘The New Wonders of the Travel Retail World’, a duo of landmark publications dedicated to two extraordinary projects that are set to redefine the travel retail world.
In order of opening, one is the Haikou International Duty Free Shopping Complex, which opens in a week’s time on 28 of October in Hainan province, China. The other is the Hamad International Airport Expansion Project in Doha, Qatar, which is set to open before the FIFA World Cup Qatar 2022, which kicks off on 20 November.
Notably, both multi-media publications are being produced as collaborations, the first with Qatar Duty Free, which runs all commercial services, from retail to food & beverage to advertising at Hamad International Airport.
For the Haikou project, The Moodie Davitt Report has tied up with Hainan Hinews Media Co, the provinces’s leading mainstream media company with a total audience of more than 26 million people in China across its multiple print and digital platforms*, including the New Hainan App, WeChat, Weibo, Douyin and Kuaishou.
The company, which is The Moodie Davitt Report’s strategic partner in Hainan, has its own dedicated duty free channel, which features regular store, brand, activation and promotional profiles, interviews and other stories.
Hamad International Airport Expansion Project
Opened in time for the FIFA World Cup Qatar 2022, this magnificent development will integrate a world-class art collection and an extraordinary lush greenery with contemporary retail and dining concepts characterised by an ambition and scale never seen before in the airport world.
Our special multi-media publication, told via film, superb photography and top-class journalism, will capture the moment of the inauguration and the grandeur of the project with a particular focus on the commercial and consumer services offer.
A pioneering alliance between Qatar Duty Free and The Moodie Davitt Report, this multi-media extravaganza will feature top-class film making (in association with leading industry filmmaker Peter Marshall), complemented by Martin Moodie’s on location insights and interviews to produce a suitably upscale commemorative record of this defining moment in airport history.
Publishing December. For advertising opportunities contact Irene Revilla at Irene@MoodieDavittReport.com
Haikou International Duty Free Shopping Complex
This exciting project, curated in association with The Moodie Davitt Report’s strategic partner on Hainan island, Hainan Hinews Media Co, represents a first-ever ‘Golden Bridge’ between B2B and B2C publishing.
Hainan Hinews is the leading mainstream media in Hainan province with an audience of some 26 million viewers in Hainan and the Mainland across its multiple platforms. It has its own Duty Free TV Channel, supporting the island’s all-important travel retail sector – a central component of the island’s Free Trade Port programme.
They will provide on location video, photographic and reporting coverage of the opening of China Duty Free Group’s extraordinary Haikou International Duty Free Shopping Complex – anchored by the world’s biggest duty free operation – on 28 October, combining it with The Moodie Davitt Report’s unrivalled analysis and interviews with key figures including China Duty Free Group President Charles Chen (who is delivering a keynote address at The Trinity Forum on 1 November).
The publication and films will be published extensively across both companies’ channels.
The Hainan Hinews Media portfolio includes:
New Hainan
- New Hainan app: 4.87 million users, the number 1 downloaded new app in Hainan
- Kuaishou (a short video sharing app): 1.86 million followers, the largest number of followers amongst all Hainan official media outletsxxxxxx
Hinews
- Hinews app: 420,000 users, number 1 news app in Hainan
- WeChat – 1.03 million followers, largest number of followers amongst all Hainan news outlets
- Douyin – 1.16 million followers, many posts reaching 100,000+ views
- Weibo – 4.13 million followers, 4th largest number of followers among all Hainan official media outlets
- Toutiao (news content app) – 460,000 followers, many posts reaching 100,000+ views
Hainan International Media Center
- Voice of Hainan: 1.3 million followers on Facebook and other overseas social media platforms – the largest number of overseas followers among all Hainan media outlets
- Overseas Communication Officers: Over 90, from 30+ countries including Russia, the US and Belarus (The Moodie Davitt Report Founder & Chairman was awarded this honorary role in May 2019)
- Agreements with foreign mainstream news agencies and media: 1,000+, including AP, AAP, TASS, etc.
Nanguo Metropolis Daily
- Douyin: 3.89 million followers, largest number of followers among all Hainan official news outlets
- Print circulation: 50,000, one of the most-read local city newspapers
- WeChat: 620,000 followers, included in the ‘Top 500 WeChat Official Accounts’ list for six consecutive years
- Weibo: 6.66 million followers, second-largest number of followers amongst all Hainan official media outlets
- Toutiao – 450,000 followers, many posts reaching 100,000+ views
Publishing December. For advertising opportunities contact Irene Revilla at Irene@MoodieDavittReport.com
