Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UAE. Today’s image selection comes from Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke via LinkedIn.
The pictures highlight a vibrant artistic partnership between Rémy Martin and Chinese Huang Yuxing, coming to life in global travel retail.
Huang Yuxing’s dynamic artwork graces the special-edition Year of the Snake Rémy Martin XO decanter and box.
The outer box, featuring intricate snake motifs, opens to reveal the complete ‘Majestic Serpentine’ artwork. It features vivid colours and flowing forms, expressing the energy and optimism of the Year of the Snake.
Inside, the limited-edition XO decanter is adorned with elements of Huang Yuxing’s artworks, making this a visually captivating collectible for both enthusiasts and travellers.
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Rémy Martin is showcasing the Huang Yuxing edition via a dynamic series of activations, including a high-profile promotion with Dubai Duty Free at Dubai International Airport.
The animations feature captivating displays – inspired by Huang’s designs – as well as interactive games and customisation services that allow shoppers to personalise their purchases.
Commenting on the partnership via LinkedIn, Bou Chabke said: “This Chinese New Year, Rémy Martin has collaborated with artist Huang Yuxing, who designed his interpretation of the year of the Snake.
“The partnership is brought to life in travel retail in key locations with beautiful execution, fun games, customisation services and more.” ✈
