DENMARK. Anthon Berg is building on its ‘Sense It’ brand universe by introducing five key products which will be showcased during the TFWA World Exhibition later this month.
Among the highlights are the redesigned Dark Velvet range of truffles containing Rémy Martin Fine Champagne Cognac and Cointreau, along with completely new lines developed for a number of purchasing opportunities.
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Anthon Berg Temptation for premium sharing
Anthon Berg has created a travel exclusive Temptation line in the premium sharing sub-category. The company offers two new collections of twist-wrapped truffle-filled chocolates.
Designed to reflect the Anthon Berg brand universe “˜Sense It’, the packing comprises a twisted box that aims to create immediate recognition and appeal on-shelf.
The size, price point and design of Temptation are all designed to fit the premium sharing segment. In addition, the twisted design recalls an elegant gift box. The truffles are twist-wrapped in purple and orange foils.
Temptation – Chocolate Truffles with Berries contain berry truffles hidden inside hearts of dark chocolate, featuring fresh, tangy, yet sweet combinations.
Temptation – Chocolate Truffles with Nougat is a rich Gianduia nougat collection. The Gianduia nougat is made from hazelnuts with and a deep roasting profile.
Travel Retail Sales Director Peter Dige said: “We feel quite sure we have created a ‘silver bullet’ product with the new Temptations concept. It is a Travellers Exclusive product of premium sharing. The premium sharing category is growing rapidly at the moment. In our favour, there is currently little variety, but a big demand big for new and exciting concepts for premium sharing. The two twisted boxes are premium all the way through, but set at the perfect price point.”
Dark Velvet gift boxes redesigned
Anthon Berg’s best-selling Dark Velvet range of truffles containing Rémy Martin Fine Champagne Cognac and Cointreau have been redesigned for greater on-shelf impact.
“Since the launch in 2009, the Dark Velvet product line has been listed with more that 85% of our customers and has shown exceptionally good results worldwide,” the company said.
The Dark Velvet packaging has been made wider and shorter to emphasise the product as a gift box. The reshaping is also designed to create a good solid facing and stand-alone display possibilities, it added.
To communicate the content, the photos of the co-branded liqueur drinks have been enlarged. The co-branding-aspect itself has also been emphasised by enlarging the trademarks of the liqueur brands.
“We have grand expectations for the redesign of one of our best-seller products, Dark Velvet,” said Dige. “We have worked closely with customer needs and based the redesign on current trends on the market. We believe that this outstanding product line will stand out razor-sharp on-shelf.”
New Chocolate Senses gift boxes
The Anthon Berg Senses chocolate assortment consists of Gianduia nougat, caramel, truffle, fruits and berries and cappuccino. Each praline is covered in a layer of milk chocolate or dark chocolate.
The new Chocolate Senses gift box line completes the brand’s gift box portfolio. The line is set at the perfect price point for the consumer to purchase absolute premium – and at the same time for our customers to get the product off the shelf rapidly, according to the firm.
In colour themes of purple and brown, aesthetic food photographs reveal the content. The Chocolate Senses gift boxes come in two sizes: 250g and 140g.
Inside the boxes are fine selections of premium filled chocolates. Thin shells of dark and milk chocolate cover the truffle fillings.
“Every bit of this product line is premium except for the price point, which is meeting the demands of the market for a luxury gift item at a lower price point. We expect a wide distribution on account of this,” said Dige.
Chocolate Cocktails line extension
As the inventors of the original chocolate bottle liqueurs, Anthon Berg is building on more than 50 years of experience with the new Chocolate Cocktails line.
There are four variants: Strawberry Daiquiri, Margarita, Cosmopolitan and B52. The spirits are mixed with a smooth cream and placed in the centre of dark chocolate bottles.
The vibrantly coloured bottles are arranged behind the content-showing windows. The box is hot pink, which positions the product towards a female audience.
The cocktail boxes come in two sizes, which suit a number of purchase occasions, such as formal gifting, intimate gifting, self indulgence, and hostess/host gifts, the firm explained. They will be in-store from 2011.
Sauza Tequila is the base of the Margarita, Cointreau is mixed up to make a Cosmopolitan, Grand Marnier makes a B52, and Mount Gay Rum turns into a Strawberry Daiquiri. On the back of the boxes are the recipes for each cocktail.
“The redesigned line of Chocolate Cocktail gift boxes fit into the existing assortment of the popular Anthon Berg Chocolate Liqueurs. The majority of our international revenue is due to our Chocolate Liqueur products, and we expect the makeover of the Chocolate Cocktail range to add some digits to our sales figures,” enthused Dige.
New Sweet Moments line
The new Sweet Moments line has been developed to meet market demand for sharing with well-known Anthon Berg best-sellers.
The line consists of individually wrapped chocolate collections in sachets, and was created for sharing occasions or formal chocolate indulgence.
Two editions of luxury sharing are launched in 2011. In colours of pink and green, the sachets incorporate windows on the front showing the individually wrapped pieces. Food appeal pictures show the products inside.
Marzipan Mini Bars: The Marzipan Mini Bars contain a mix of four marzipan bars – one of Anthon Berg’s specialities. All four bite-sized pieces are individually wrapped in colourful foil.
Fruit in Marzipan: This marzipan classic is a series of chocolate-covered fruit in marzipan discs that contain a centre of fruit fillings with liqueur. They are individually wrapped in foil showing the fruit inside.
“This product line is a safe bet. It is all the known successes of the Anthon Berg portfolio, only now in handy and priced sachets which stand out in bright colours on-shelf. The time is perfect to launch a product line of everyday sharing to meet the demand of the market,” asserted Dige.
