Italian menswear brand Antony Morato has struck an agreement with 2.0 & Partners to support the brand’s growth ambitions in travel retail.
Antony Morato debuted at last year’s TFWA World Exhibition in Cannes where it unveiled the dedicated Travel Line. The collection features versatile apparel and accessories, designed to be mixed and matched.
Antony Morato is now looking to scale its presence in the channel. In November, the brand opened a shop-in-shop at Rome Termini station. The opening is the first step in the brand’s global strategy that positions railway stations alongside airports, cruise terminals and border cities as key travel retail hubs.
2.0 & Partners Senior Executive Vice President Marco Passoni commented: “The travel retail sector is a true window to the world and a great opportunity for brands with a strong story and product to flourish in.
“We are very excited to be working alongside Antony Morato on their expansion in this sector. The brand’s launch at the TFWA World Exhibition was a great success and their Travel Line is beautifully tailored to the changing needs of the modern global shopper.”
Antony Morato CEO and Creative Director Lello Caldarelli commented: “Travel retail represents a strategic channel for Antony Morato, allowing us to connect with a global, dynamic and style-conscious audience.
“Our Travel Line has been designed specifically to meet the needs of today’s travellers, combining versatility, functionality and Italian design. Partnering with 2.0 & Partners is a natural step in our journey. We are confident this collaboration will support our strategy to further grow and strengthen our presence in this important market.” ✈
