SINGAPORE. Maude Circle International and The Shilla Duty Free have joined forces to introduce Apripure Cosmetics to travel retail. The natural beauty brand is now available in Singapore Changi Airport Terminals 2 and 4, with a launch in Terminal 1 planned for later this year.
The brand, which made its domestic Singapore debut in August 2023, takes inspiration from the Hunza Valley in the Karakoram range spanning the borders of India, Pakistan and China.
Apripure Cosmetics’ inaugural collection includes five products: the Moisturizing Foam Cleanser, Moisturizing Balancing Toner, Concentrated Virgin Apricot Oil, Nourishing Cream Concentrate and Revitalizing Eye Cream.
All products are rich in vitamins A, C, E and K, as well as gamma linoleic acid and tocopherols – all of which work to rejuvenate and nourish the skin from within.
The Moisturizing Foam Cleanser dissolves impurities and helps soothe stressed skin. It comes with a brush head applicator and is suitable for all skin types.
The Moisturizing Balancing Toner is also suitable for all skin types and features nourishing natural antioxidants.
The Concentrated Virgin Apricot Oil aims to repair and rejuvenate damaged skin by boosting cell and collagen production; while the Nourishing Cream Concentrate delivers immediate hydration and works on improving the skin’s barrier function.
Rounding up the range is the Revitalizing Eye Cream, which features a high concentration of the Hunza apricot oil. The oil’s anti-inflammatory properties help reduce swelling, puffiness and dark circles. The eye cream comes with a massager/applicator that boosts product absorption.
Apripure Cosmetics procures ingredients directly from the farmers in Hunza Valley to help conserve and protect the natural resources for Hunzakuts’ future generations. For every bottle purchased, the brand gives back to the Hunza community.
Maude Circle International Chairman and Apripure Cosmetics Founder & CEO Angeline Goh remarked: “Apripure Cosmetics is a brand that is founded in Singapore but made in Switzerland.
“I developed the skincare line because I was inspired by the Hunza apricot, and the richness and power of the oil. I wanted to share that with women worldwide – that’s my passion.” ✈
